Reasons Behind Our Decision To Still Launch Our eCourse During This Time.

Reasons behind our decision to still launch our online course. We want to encourage others to keep moving forward but do it with authenticity (pulling back the curtain and being vulnerable here) and compassion.

Give me a moment for some storytime:

A year and a half ago (summer of 2018) Anna and myself were faced with personal uncertain times and found ourselves at a career crossroads. We both had to figure out if we wanted to continue with our standard careers in advertising (due to unforeseen circumstances we were both unemployed among other things) or choose our own path and build a company. After hours of brainstorming in my kitchen and being comfortable with the risks involved being co-founders, the idea of Agency Lite was born. 

We flushed out the concept, identified our target audience, developed the strategy, and built the business plan. We were so excited to hit the ground running, but then we hit a wall. Even with close to 20 years of hands-on experience in marketing for nationally recognized brands, we found ourselves at a loss on how to build our business with no available funding or tools. We were stripped from large holding company budgets, staff, and online tools that we had become accustomed to. For the first time, we had to look at everything from a small business perspective to minimize overhead costs, while not jeopardizing our product. In all honesty...it took us months to figure it all out to create a roadmap that would keep our costs low while building awareness for our company...and it worked!

Knowing it was the right time to sell our product:

You might be finding yourself in a similar situation right now as we all practice social distancing, face a sudden loss of a job, and/or loss of income. We are finding we have more time to think (even as the kids run around), dream and ask ourselves what happens when all this is over? Because it will end. So I ask you, do you have a desire to build that business you've always dreamed of? Or do you already have a small business, but you are strapped for cash and want to take it to the next level? Whatever your situation is, we believe this is the time for you to take action NOW.

When we look back on our situation in the summer of 2018, we had to ask ourselves some tough questions, which we are sure you all are asking yourselves now. How can I create a strong presence for my business online with minimal to no budget at all? How can I launch a business and let our ideal customers know we even exist? After months of investigation and implementation, we have created a system that works for us and has allowed us to remain calm during a global pandemic that has impacted our income.

So...we want to share our knowledge with you. That's why we created the Online Neighborhood ecourse that walks you through the four key components that make up your online presence. It also includes a list of recommended online tools that cost $0 to as little as $50 with helpful guides so you can easily set it all up. By creating the right presence across these four key components and using tools at your disposal, you can set up your business for online marketing success literally right now...like legit if you have access to wifi you are well equipped. Truth bomb...we actually debated to hold off on this launch (we created the course in fall of last year with a launch date set for early March when Anna returned from maternity leave), but the more we thought about our story and why we created the course in the first place, it's our duty to let y'all know about it.

For those that have read this far, I appreciate you. Even if you decide investing in a course is not doable at this time, I hope our story has at least inspired you to take some time to brainstorm your big idea and build the courage to share it with the world. There will always be challenges, but it's all about how we react to those situations and find the light even in darkness. We are all in this together and our mission at Agency Lite is to be helpful where ever we can.

Take care and hang in there.

Best,

Linda aka "Lin Marty", co-founder, Agency Lite

If interested to hear more about our course you can check it out here. or read my little blurb below.

The Online Neighborhood

This is a self-guided course with easily digestible information, productive checklists, and downloads that will help you take immediate action on building your brand's presence online. You can easily go through it over the course of 4-weeks in between other obligations at home.

The Online Neighborhood starts with the basics of building an effective website and your overall business profile across different online platforms to attract and build impactful relationships with your clients and future customers; no matter where they are in the consumer journey.

This course is now live for purchase on our website for a ridiculously low price. Agency Lite has made a commitment to never increase the price of this product.

#advertising #contentcreators #digitalmedia #advertsing #digitaladvertising #smallbussiness #sidehustle