There is a reason for the word ‘social’ being in Social Media!

Social Media have become marketing channels for numerous companies all over the globe! Businesses are increasingly aware of the attention huge Social Media platforms get (e.g. Instagram, Facebook, LinkedIn etc.) and thus build their presence on various platforms. Nevertheless, some businesses abuse Social Media as a new tool to sell their products or services, making this modern marketing tool often a misconception.

There is a reason for the word ‘social’ being in Social Media! Social Media should be seen as tools to build a strong community with your audience! Unfortunately, many businesses get this wrong. If you as a business value the attention of your audience on various platforms and engage with their opinion, you are truly set up to win. A customer who is feeling appreciated by a brand is more likely to buy their product or service – this is not a secret! Hence, in order to flourish the social aspect on Social Media, many businesses should strive to strengthen their community feeling and bound their fans to their brand.

Here are three ways to show your audience that you appreciate them and therefore be more social on Social Media:

1.   Reply to their comments & inquiries about your brand

2.   Use ‘User Generated Content’ (UGC)

3.   Give something back to your audience by having giveaways or free services

If your personal brand or business is social on Social Media, you are set up to win! Nobody on Social Media wants to be a number, treat your fans on these platforms like humans. You can and should link your website in your bio as a selling channel, however, never merely try to sell on Social Media. There is a huge chance that it will backfire and that you will lose customers!