Reason Why Letter First? Why Not? Reimagining Life Insurance Planning
Jeffrey Cait, MBA, CFP, CLU, CH.F.C., TEP
Independent Life Insurance Consultant + Educator
I've developed a complex, nuanced system over time, and now I'm facing the challenge of communicating it effectively. Compared to the current distribution system, it's gnarly.
What if we put the Reason Why Letter first? Attach it to the application.
If you like it, how can we get the Regulators to consider?
Wouldn't it be great if we changed our approach to make it better for consumers, and then the idea spread throughout the industry? This could revolutionize how we communicate and implement life insurance planning, putting client understanding and adaptability at the forefront.
AI helped clarify the following concepts. This represents a key "stake in the ground" in the Math.Logic.Wealth? approach. It's a simple yet potentially controversial concept: given the maximum timeframe involved in life insurance planning, too much will change to rely on rigid models. Therefore, the primary focus is on adaptability.
Core Concept: Adaptability in Family First Bucket Allocation
The primary focus is creating an adaptable framework for allocating to the "family first bucket" for life insurance. This approach:
- Recognizes that long-term predictions are inherently uncertain
- Prioritizes flexibility and responsiveness to change
- Provides a foundation that illuminates, on a systematic basis, what financial options have appeared and measures and compares them. It's paying attention and adjusting.
Proposed Reason Why Letter Structure (To Be Attached to Application)
"Family First Allocation: A Math.Logic.Wealth? Approach
1. Initial Allocation Decision:
Based on your current financial circumstances, we recommend starting with an allocation of X% to your family first bucket for life insurance. (Note: 0% is an option)
2. Current Portfolio Composition:
[Insert current recommendations based on the adaptable framework]
3. Diversified Portfolio Approach (DPA?):
Our DPA? goes beyond life insurance as an asset class and turns it into an adaptable portfolio investment. Here's how this approach works for you: [explain how DPA? creates a flexible, diversified strategy]
4. Long-term Strategy and Flexibility:
This approach is designed to provide both immediate protection and long-term value, while remaining flexible enough to adapt to life's inevitable changes.
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5. Paying Attention:
At Math.Logic.Wealth?, we learn each week that our customers' needs, financial circumstances, and bequest preferences will change over time. It should be easy to pay attention if you build it into your strategy. Here's how we'll stay attuned to your evolving needs: [outline the process for regular reviews and adjustments]"
Benefits of This Approach
1. Flexibility: Recognizes and plans for the inevitability of change over long time periods.
2. Clarity: Provides a clear starting point while setting expectations for future adjustments.
3. Client-Centric: Focuses on the client's evolving life circumstances rather than rigid financial models.
4. Strategic Foresight: Emphasizes long-term planning while maintaining short-term relevance.
5. Transparency: Clearly explains the reasoning behind current recommendations and the process for future adjustments.
Implementation Considerations
- Develop training programs for advisors on recognizing and responding to life changes that impact insurance needs.
- Create client education materials explaining the importance of adaptability in long-term financial planning.
- Engage with regulators to demonstrate how this adaptive approach better serves clients' long-term interests.
- Implement a robust system for regular client reviews and strategy adjustments.
- Attach the Reason Why Letter to the application, making it the first document clients encounter in the process.
Director of Sales and Marketing
1 个月Going back 20 years ago in the UK the reason why letter had to match your client priorities ! Too many people look at this for compliance reasons when it’s the best way to build trust , get your client to open up and drive the process … advisors are missing an opportunity ….