The reason behind this is...

Good Marketers always study the cause - the underlying reason behind the outcome and the result.

Which ad copy has influenced the prospect?

Which keyword brings more relevant traffic?

Which product feature has motivated the prospect to buy?

Which customer segment contributes more to the revenue?

Understanding what's is working and not working is critical in any business setting and analyzing the cause and link it with the effect will help us to accomplish this.

Questions like - who ? why? what? where? when? helps marketers to dive deep and learn the environment better.

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