Realtors - Top Ten Creative Ideas to Give your Real Estate Marketing a Boost

Those who are a part of the real estate industry, especially Realtors who are involved in the buying and selling of property, will understand the challenges one faces in developing a unique competitive advantage. This is particularly true where there is a massive choice and carving a niche becomes absolutely critical.

If you are looking for inspiration and want to indulge in creative marketing, then here are a few top-of-the-line real estate marketing ideas to jumpstart the process:

1. Weave a story around every property: As the tagline of a popular advertisement says “Har Ghar kuch kehta hai”, you could create a brand around every property you have in your list. Showcase a property by highlighting its most stunning features and use terms and phrases your client could easily connect too. Talk about inspiration and creativity if you know the prospect belongs to a relevant industry. Send him so carefully-selected images of the property or a professionally done video on WhatsApp to whet his appetite before showing the property. This will help in creating a positive image before the actual showing and will boost your chances of selling/renting the property
2. Choose a special feature and highlight it: Although there are many financial implications of buying a home, the decision is mostly an emotion-driven one. As a realtor, identify a specialty of the home you are showcasing and make it a highpoint while presenting it to the client. If the residential complex has a huge, green garden as an amenity, highlight this when you know the client is a nature-loving one and wants to spend time away from the hustle-bustle of the city. If the couple have kids, paint a verbal image where they can see the little ones playing in the garden and using it as a playground.
3.  Advertise in the vicinity of good-looking homes: When you are searching the city for a place of your own, you often come across a gorgeous home or an attractive property that makes you wish you lived there. Flyers and posters near some of the beautiful homes in the city with a message that says “Want to live in a home like this one?” are enough to trigger an action in home seekers. Don’t forget to wait by the office phone as it will soon ring off the hook when you advertise in this way!

4. Don’t miss your client’s housewarming party: After you have managed to crack that deal for your client, it is time to bask in its glory. If your client has organized a party or a puja, make sure you are invited to it. This is the time to let the select gathering of family and friends know that you are the guy who made this win-win deal possible. Your client is more than likely to introduce you to the guests and recommend your services to those who are on a house-hunting spree themselves. You could also offer to sponsor a portion of the party as a goodwill gesture and promote your services in a discreet manner.

5. Connect to an NGO: Every time you make a sale, donate some portion of your commission to an NGO or a charitable organization. Spread the word that you are associated with an NGO that works for the homeless or for orphans. Your client will feel proud to be associated with a realtor who takes CSR seriously and will gladly recommend your services to others. It could prove to be a tipping point if your client is torn between two properties and is quite close to taking a decision.

6.     Organize an event for new buyers: Home buyers are keen to get their queries solved about the home buying process, the legal formalities, moving into a new town or getting qualified for a home. Invite all your prospective clients for an informal do where their queries are solved by a living, breathing person and not a property website. Give a small talk about the things they need to consider while buying or selling or renting a place. Collaborating with interior decorators, home loan agents or movers & packers is a way of dividing costs since the target audience is the same for them too.

7. Drive the client to the property: It is a good idea to pick up the client from his home or a nearby locale while showing a property. It creates a good impression on the client and takes out the hassle of taking the public transport or use his car. It also gives you time to connect to the prospect and bond a little while you reach the destination. Arrange a car on hire if you do not have one and it will have a good impact on the client for a lifetime.

8.     Offer help with related things: Home hunters have many things on their mind while they are out looking for a roof on their head. Home loan, interiors, relocation, furnishing and school admissions are just a few that top the list. Provide as much help as possible especially if your prospect is new to the city. This will not only help you to close deals quickly but will generate a lot of goodwill too.

9.     Highlight pain points: While showcasing a property or advertising locally for it, focusing on the probable pain points your clients may face can draw attention. A paying guest will love to be freed of pesky landlords, strict rules, long commuting hours and congested homes. Target these areas while speaking to prospects and show them the brighter side of life to help them switch.

10.     Sponsor events when possible: Identify a few clubs in your city and sponsor a few events through the year, according to the client profile you cater to. If HNIs form a large portion of your client list and luxury apartments is your forte, then choose that exclusive club as your target. If you are a specialist with rental homes and budget apartments, the local club can be a wonderful place to be seen at. Decide on a budget and use it to connect to prospects where they are relaxed and unhurried.

It’s time to take a different approach while attracting clients since competition is growing by the day. Unique ways of connecting with prospective clients will certainly draw a lot more attention than traditional methods. So go ahead and try them out today!