Realtors Compete Using Digital
The competition is fierce in the real estate industry. You will need expert online and offline marketing skills to make you stand out from the crowd. The world of digital marketing is full of possibilities. Start with a few of these possibilities and then expand as your commission allows.
Website
A website will build your personal brand as a realtor and can showcase the properties you have for sale. A website and other online presences will speak volumes about your legitimacy.
Content
Writing posts for a blog or creating other forms of content is another way to draw in clients, establish trust, and demonstrate your expertise. The complexity of the real estate industry can play to your advantage. Your visitors and clients will unavoidably have questions, and your content can hold the answers.
Social Media
90% of realtors use social media to some extent. It has become a non-negotiable in the real estate world, and there are plenty of ways to leverage social media for your marketing. A dedicated page on Facebook can help you connect with potential clients, market your homes, and share your content. An Instagram account gives you a place to share those high-quality real estate photos.
Social media is the perfect place to connect with clients. Personal and emotional connections will help you to get business. When it comes to buying or selling a home, clients don’t just need to know that you can do your job; they need to know that they can trust you, too.
Email is a great way to market to clients, regardless of their demographic or stage in the buyer’s (or seller’s) journey. Whether they’re actively looking for a new home or you have their email address from an online form, email can help you stay connected and top-of-mind.
Reviews and Recommendations
Referrals and recommendations are so important in the real estate industry. As you finish with each and every client, ask for a few sentences about your service and performance as an agent, and request that they submit their testimonials to sites like Yelp, Facebook, Zillow, and Realtor.com. These testimonials can be displayed on your website, too.
Real estate is an excellent example of how current and past customers are your very best marketers. By treating each client with exceptional service, you can ensure referrals for years to come.
Real estate is an industry that plays by its own rules. As technology, incomes, buying habits, and lifestyles change, real estate will only become more complex and exciting. It’s your job to stay on top of it or you can hire Differential Digital! Let's Talk!