REALTOR PARTNER PLAYBOOK | How To Protect Current Realtor Partners & Win New Realtor Partners

By Dave Savage and Deborah Byrd

As we enter a purchase market, Realtors are your #1 most vital referral partner. It's never been more important to retain and secure current Realtor partners and build relationships with new Realtors immediately.

Every day, you are at risk of losing your best referral partners to other loan officers. The cost of losing a referral partner is exponential. And, you need NEW referral partners to grow your business.

Building referral relationships is your path to profit. But you also have something to offer them most loan officers don’t. To secure new agents as partners, and secure the relationships you have, you need to actually help them be more productive and help them grow.

One of the best strategies this month is to leverage the MODERN REAL ESTATE SUMMIT. The timing of this event is perfect because your agents have challenges and huge opportunities that will be addressed at this event by some of the most successful and well-known Realtors in the marketplace. For instance:

• Ryan Serhant is the most well-known Realtor in America and he’s going to be talking about how to WIN BIG LISTINGS and his personal framework to close more deals.
• Kyle Whissel is one of the most successful Realtors in America and he’s one of Inman’s top video influencers and he’s going to be sharing his best video strategies to help your agents?
• Andrew Franklin is one of the owners of the #1 Team at EXP, based on production, shares 5 actionable tactics to grow your referral base just off your current database.??
• We’ll have over 20 top Realtors delivering over 30 presentations and most of them are micro presentations that are less than 5 minutes so they are easy to watch and discuss with your agents??

WE’VE BUILT THIS EVENT AS A WORKABLE, STEP-BY-STEP SYSTEM THAT YOU CAN EASILY IMPLEMENT.

TO HELP GET YOU STARTED:

• Follow @modernrealestatesummit on Instagram and Facebook and use the content to add value to agents as this week we’re also creating posts to help you invite agents to attend the big event on November 3rd.?

STEP 1

• Start with your Current VIP Agent Relationships (as the goal is to secure the relationship especially if it has been a while since your last visit).
• Send a personalized video text using the Modern Real Estate Summit’s Commercial Video as your hook while letting them know you would love to save a seat for them FIRST before it is offered publicly (due to RESPA rules).?

STEP 2

• Follow up with PHONE CALLS!? Don’t rely on just text messages or emails.??

STEP 3

• Use the custom invitation (Deborah Byrd with Plug and Play SM will provide for free just email her at:? [email protected]) to send out a mass text message, an email campaign, and a social post inviting new agent relationships to your event.?

Step 4

• Once posted on social - add a post to your story with a “Poll” question making it very easy for agents to tap “yes - I want to attend.”?

Step 5

• Go LIVE stating how excited you are to have some of the largest names in Real Estate (name drop:? Ryan Serhant, Kyle Whissel, Andrew Franklin, etc. with their hooks) all streamed virtually on November 3rd for the Modern Real Estate Summit.?
• Be sure to give a call to action:? DM me or comment below if you would like your seat saved!

Step 6

• Ask your title reps, inspectors, home warranty companies, C.E. instructors, Insurance Agents, Broker Owners, Team Leads, etc. if they could also help promote this event (give them your custom made invitation made by Plug and Play SM) for them to also post, email, and text out to their database while offering them a seat as well.? “Tis’ the season”

Step 7

• Sly Broadcast a voice drop reminding partners the event is Wednesday, November 3rd.?
• Check out this sample invitation that Deborah Byrd creates for her clients. She’s agreed to make one free post to help you, just email her at [email protected] with your preferred headshot & logo.?
• Watch the below videos to see how top producers are leveraging this Summit to their Realtors, you can also download a few and just text or email them to your current agents and the agents you're trying to recruit.
• And don’t forget to purchase tickets for your Realtors: Buy an INFLUENCER PASS (100-ticket package for $2,499; a TOP PRODUCER PASS (25 tickets for $999); or one single Live Event Pass ($99) and invite some Realtors to your office to watching it.?

WATCH THESE VIDEOS:

Watch the event commercial video and click to download to share with your agents via text and email

Watch Kyle Whissel's 1-min commercial and click to download to share with your agents via text and email

Watch how Shayla Gifford if inviting Realtors to the Modern Real Estate Summit

Watch how Dan Keller is inviting Realtors to the Modern Real Estate Summit

>> CLICK to Watch Jeremy Forcier explains how to give your Realtors the tools they need to succeed in their business.

Without Realtor partners, your growth strategy is limited. You need Realtor referral partners to survive and thrive, and they need you. But if you don’t get to them first, someone else will.?

Have a hundred Realtor conversations between now and November 3rd just by leveraging the Modern Real Estate Summit! Use this playbook to start developing your ticket giveaway strategy to secure your existing Realtor relationships and build vital new ones.

CLICK to purchase ticket packages.