Realogy changes name to Anywhere

It’s?Friday May 13, and you want to know one way to change the conversation? Change your name. That’s what?Realogy?announced at an investor conference: that?they’re changing their name, to?Anywhere. Anywhere? We’ll skip the Who’s On First routine and instead get a take from our?Brad Inman, who broke the news: “The name Anywhere pops, combining real estate with aspiration, meeting the branding test of simple, relevant, memorable, timeless and versatile.” You couldn’t find this news just anywhere.

Realogy changes its name to Anywhere

THE NEWS:?Realogy?will be renamed?Anywhere Real Estate, according to an announcement at a Realogy Investor Day event at its headquarters in New Jersey. With the brand refresh comes a strategy to “reimagine the consumer experience at any point in the real estate transaction journey,” according to a statement. Realogy promises to invest in “improving and simplifying the home buying and selling experience for consumers who are demanding a more seamless, integrated transaction.”

In 2006, Realogy also ran from a spoiled brand, when it?changed its name from Cendant. A year earlier, former Cendant vice chairman?Kirk Shelton?was convicted of conspiracy and securities fraud and sentenced to 10 years in prison. Realogy’s name change this time around suffered from none of the inflictions at Facebook or Cendant. Instead, the awkward name Realogy — challenging to even pronounce — represented the company’s stodgy past.?

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Compass trims losses slightly in first quarter, sees revenue jump 25%

THE NEWS:?Tech-fueled brokerage?Compass?revealed Thursday that it earned?$1.4 billion in revenue?during the first three months of 2022, an improvement of the prior year, while also losing slightly less money than it did at the beginning of 2021. The numbers, from the company’s latest earnings report, specifically show that revenue rose 25 percent year over year. At the same time, Compass also?lost $188 million during the quarter, which is down from a loss of $212 million during the first quarter of last year.

The report further shows that Compass agents inked a total of?47,367 deals?between January and March of 2022 — a company best. That’s up 18 percent year over year, and bucks a trend that saw transactions decline for other companies that recently reported earnings. All of this suggests that Compass surpassed its own performance from the same period in 2021, as well as beat the industry average for the quarter. Founder and CEO?Robert Reffkin?celebrated these results.?

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