But really though, say less

I sat in a meeting on the topic of brevity this morning, and I can't stop thinking about it, so I briefly wanted to share some thoughts.

We live in a world of constant data flow. You open a web browser, and immediately, it's like drinking from a firehose. I don't know where the concept of more is better began, but when we take a moment to think about our personal data consumption preferences, I can't imagine anyone saying they enjoy searching through paragraphs and pages looking for the point.

Why do we have an aversion to creating short and to-the-point messaging? Sometimes, the best thing we can do for readers is simply tell them what they want to know.

Here are the takeaways I want to share (see how straightforward that was?):

1. Be a real person. People shouldn't be wondering if chatgpt wrote the content they're reading. Follow the right writing style, but make it authentic.
2. Share the new information immediately. Stop trying to hide it — no one is having fun.
3. Be okay with stopping. I've fallen victim many times to the idea that my content is not long enough. Personally, I blame the college professors who required a minimum word count.

These three recommendations seem so obvious to me now that someone else explained it, so when I'm writing, I'm going to try to literally just say less.