Is It Really That Simple?

When you enter into any professional world that requires some form of human interaction (that's every organization, btw), you have probably been exposed to various communication models.

Selling skills frameworks. Business writing approaches. Email optimization rules. Marketing best practices. Presentation formulas. Public speaking recipes.

The ABCD method, or the 4G's, or the 10 Laws, or the 45 steps. It's complicated.

Two problems with this fragmented mess:

1. No-one can remember (and apply) these disparate systems. And worse...
2. Since these various approaches address one group (say, Sales) or one part of an industry, and each model has its own terminology, the framework doesn't carry over into other parts of the organization.

The whole crowded field is non-standardized and therefore not scalable.

Can we do better? I am convinced that we can. Let's step back and ask the fundamental question: what are we trying to do with ALL of these forms of communication?

1. Articulate a focused idea.
2. Break through the barriers and get that idea across/intact to others - quickly and memorably - using effective words.
3. Arrive at understanding and, hopefully, agreement.

In my 40+ years of selling, marketing, branding, teaching, consulting, parenting, blogging, and authoring, these three things are always at the foundation for all forms of communication. Why?

Because we're doing brain-to-brain transfer...and the human brain wants what it wants the way it wants it. Our marvelous brain has input/output/processing rules - an operating system. It has neurobiological standards and expectations. Once we know the secret formula, we have the master keys to get our point across.

Effective communication is all about learning to be brain-friendly with our words - giving the human recipient of your message what it is looking for, in a format and a sequence that works.

So we don't need a dozen models. We need to systematize the principles and practices underneath all of them. And that is why I developed the Clarity Fuel Formula. It's one simple communications framework that is literally for every individual and any organization.

If you're looking to upskill your team in effective communication best practices that can impact every role, contact me to discuss developmental Clarity workshops.

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Steve Woodruff is the author of the book?Clarity Wins?(and the upcoming book The Point - How to Win with Clarity-Fueled Communications). He facilitates?workshops for organizations and teams looking to equip their employees with superior communication skills.