A reality or a Smokescreen
Sohail Ahmed
Ask me a question, if I don't know the answer, gonna tell you that I don't know. But BET you, I know how to find the answer and shall find the answer.
From my perspective the much touted term “sustainability” is more about public relations, and a gimmick to justify overheads
There are some organizations especially in the developing countries who simply do not understand what sustainability is all about. Who use sustainability as public relations ploy rather than an affirmation to social responsibilities...
A more appropriate definition for sustainability would be “being able to do whatever it is you may be doing now, without endangering the ability of future generations to do the same”.
Most developing countries are doing things and that too mostly on paper rather than in reality, only for PR purposes, although eventually pretenses can’t be kept up for long, so any attempt at green-washing is just misguided, and often revealed to the world
Seems like moralities and ethics take a back seat when an extra earn-able penny is for the taking becomes the main aim.
With the fast and deep reaching professional and social media these days, there is no way for companies attempting to hoodwink their stakeholders to get away with it for long, And once is exposed, the reputation damage to the organization is total.
Despite legislatures being put in place to oversee check and monitor all activities, at various levels of sustainability.
Sustainability is such a broad spectrum with many facets, and so it would be quite Laputan to try and develop a set of international laws that could adequately cover things.
Laws work best when they are tailored to the needs they are addressing and the fact is that the sustainability needs that require addressing will vary significantly from location to location and when laws are tailored they at times suffer abuse and misuse and waiver some of the unethical deeds.
Today, media coverage of corporate ethics has never been more pronounced. Around the world both mainstream and social media outlets have really focused the spotlight on all kinds of unethical corporate behavior and driven the level of awareness around such issues to incredibly new heights. Sadly quite a few of those initiators of the sustainability initiatives are co-conspirators in bypassing the regulations, providing the “cloak cover to a number of textile manufacturers who tend to break the regulations.