The Reality of Performance Labels in Big Tech

Having worked with Meta, Amazon, and Microsoft, I’ve seen firsthand how performance expectations in these companies operate at an entirely different level. Performance is always relative—when you’re surrounded by some of the best minds in the world, even the so-called "low performers" would rank among the top 1% in the industry elsewhere.

Recently, a former colleague reached out about being placed in a performance improvement plan—a situation many high-caliber professionals find themselves in, not because they lack ability, but because companies use performance as a strategic tool to manage workforce dynamics.

Meta announced the layoff of 3,600 employees.

But the real issue isn’t just the numbers—it’s the branding.

Meta, like many other companies, labeled a large portion of those impacted as "low performers."

Here’s the reality: Layoffs aren’t always about individual performance. Often, they reflect leadership miscalculations in hiring, market shifts, or cost-cutting decisions. Using "performance" as a justification is an easy way for companies to control the narrative and protect their image.

But let’s be clear—many of these so-called "low performers" would be top-tier talent in other companies.

If You're in One of These Companies, Protect Yourself

If you're navigating performance pressure in a high-stakes environment:

• Document everything. Keep records of your contributions, feedback, and achievements.
• Be proactive about visibility. Ensure decision-makers see your work.
• Understand that HR is there to protect the company, not you.

For Those Impacted: This Does Not Define You

A layoff is not a reflection of your ability. If you cleared the rigorous hiring standards of these companies, you are already among the best.

And remember—being laid off today carries no stigma. What matters is how you frame your story and move forward.

This is a transition, not an endpoint. Own the narrative, rebuild, and step into new opportunities with confidence.

Wishing the best for all those affected.