THE REALITY OF IDEALISM

Reality hits hard, even for idealists. Opportunities are currently perceived through the filter of cost-of-living considerations.

Pricing, advertising and responses need to be cultured accordingly.

RECOGNISE. RESPECT. REFINE. RESPOND. LIKE. SHARE.

Barry Urquhart

Marketing Focus

M: ???? 041 983 5555

E: ????? [email protected]

T: ????? (08) 9525 3355

THE REALITY OF IDEALISM?

Reality reigns supreme.?

The force and influence of 13 interest rate hikes and lingering high inflation is impacting on and impinging the prospects for brand loyalty – the idealism for many.?

Consideration, selection and choice of where, what and when to buy precedes and overwhelms any contemplation, and determination of brand loyalty.?

Across the board, consumers, clients and customers are more promiscuous, price-driven, disciplined in budgeting, shopping list preparation, online scanning and are inclined to visit, contact and interact with multiple possible sources.?

Significantly, the macro trends reveal a general preparedness to travel further and invest greater time in securing products, services and applications.?

Most things are now viewed and perceived through the prism of cost-of-living. That is, economic rationality, poorly applied but incredibly dominant.?

Not surprisingly, the immediacy of rewards and savings from loyalty point redemptions have greater leverage in effecting consumer behaviour and purchase patterns than Australian branded offerings and sustainable processes and ingredients.?

??????????????????? The overriding key “influencer” is cost-of-living considerations.?

In short, the bottom-line (that is, the total cost) is currently the headline.?

Attention please.?

Barry Urquhart

Marketing Strategist

Marketing Focus

M:????? 041 983 5555

E:?????? [email protected]

W:????? www.marketingfocus.net.au