Reality Check: How To Refresh, Revive, And Rock Your Website Content

Hey there, friends! ?? Do you have a business website that could do more heavy lifting for you? Are you curious about what actions you can take to improve your results online? Here's a logical idea: Conduct a reality check of your existing content!?

It's like taking your car in for a regular tune-up; it keeps things running smoothly. Do you need help with how to approach this task??

Here are some helpful tips on evaluating your current content and sprucing it up to be even better for the future. ??

The Initial Scan ???♀?

Kick your project off by listing all the content you have. Blogs, front-facing website copy, articles, whitepapers, you name it! Once you've got all your content sources in front of you, review each page or content piece and then categorize it into three categories:

1. Outdated or Low-Quality Content: Old, no longer relevant, or outdated content.
2. Decent but Could Be Better: The content that's doing OK but has room for improvement.
3. Top-Performing Assets: These are your rockstars! They bring everyone to the yard!??

Handling Different Types of Content ??

Outdated Or Low-Quality Content:?Consider removing content if it's gathering digital dust. But don't rush to hit 'delete,' either. Could a refresh turn it into a gem? Picture this: You have a blog post or support page dedicated to software that has reached its end-of-life (EOL) stage or a product page for an item permanently out of stock. While this content might have been super helpful at one point, it's now just taking up valuable digital real estate.?

Another option to handle this situation is adding a redirect to a more current, relevant page. This way, any traffic that does stumble upon these outdated URLs isn't lost; instead, they see a page that's far more useful and current. It's like saying, "Sorry, we don't have that anymore, but check out this new awesome thing! Move it to the trash can if other feasible options exist.

Decent But Could Be Better:?Take any content that is decent but could be better, and add some spice! It may need updated stats or a more engaging headline. Or perhaps adding a video, updating old images with new ones, or swapping outdated links with fresh new ones could be the attention needed to turn "good" into "great!" A few minor tweaks can make an impact!

Top-Performing Assets:??Your top-performing assets are like the VIPs of your website, and you should give them the red carpet treatment! ?? But how? First, dive deep to understand what makes these pages or assets tick. Is it the snazzy writing style that keeps readers hooked from start to finish? Or maybe it's how you've tackled trending topics that everyone's buzzing about. Sometimes, even the format—a how-to guide or an infographic—steals the show.

Cracking The Content Code

After you've cracked the code, consider replicating these successful elements in your upcoming content. It's like cooking with a secret ingredient. If it worked wonders in one dish, it'll make your next dish equally scrumptious! For example, if a video tutorial on your site is getting rave reviews, think about creating a whole series. Or, if an in-depth blog post has gone viral, explore adjacent topics that could help establish expert status.?

Remember, what works well in one area can often be adapted to fit another. But the gist isn't cloning content but about using proven strategies as a template for creating future success.?

Why Fresh Content Matters ??

Does your website boast a last post date of 2021? If so, you must put more juice into it to keep things interesting. Adding fresh, optimized content can attract visitors and keep favor with changing algorithms. New content signals to search engine crawlers that your site is alive and kicking. It's like rolling out the red carpet for them: "Hey, come on in, we've got something new!"

And people visiting love new stuff! Whether it's a blog post, adding a new product or service, an exciting video, or a new front-facing website copy, this new content keeps your audience engaged and coming back for more.

The Way Forward ??

Keep a content calendar to plan your new entries and regular updates as you move ahead. Remember to keep your reader in mind. Are there questions you can answer? Are there problems you can help solve? These types of topics are helpful and support your overreaching goal. You are making your brand/site the go-to when people are looking.?

Remember, evaluating your existing content isn't just a one-time spring cleaning activity. It's part of your ongoing strategy to create a valuable site for visitors and search engines.?

Keep things fresh, improving, and keeping your audience in your mind. Paying attention to the fine details helps your website stay relevant.?

?If you could benefit from help on this topic, from evaluating existing content to crafting brand-new content, I can help. Please reach out to start the conversation. I look forward to hearing from you!