A Realistic Dive into Building Digital Client Acquisition System that actually works in 2024

I get this a lot - lead generation no longer works!

Let's switch to content marketing.

However, little did businesses who run paid ads know.. there's a lot of other factors to look at when deciding which channel (be it organic or paid) to invest in to grow their customer base, get consistent sales, retain clients, and give the best client experience.

Sure, with more and more automation and AI apps and softwares, we can surely roll out more campaigns, content effectively - however these will never replace the first and foremost most important elements of any sales - being human.

Now let me elaborate more on this.

I come from having more than 20 years of sales experience - from door to door, retail ecommerce, MNCs, etc in combination of digital marketing. Having closed multiple sales (some amounted to 7 figures) entirely digitally and helping clients to do the same... I realised this is the most fundamental point - whether you're doing sales online or offline.

and as business owners - let's face it - we have to be Chief Sales Officer in one way or another - whether we like it or not and adopting a

Client-centric approach is the number 1 must-do if we can to win more clients in an increasingly noisy and competitive market place.

AI and Automation help us to make this easier. But we need system to systematically record, track, measure, analyse, improve, test, iterate... and then strategise further..

If we don't we'll never know what to roll out, what doesn't work, what should be eliminated and not waste our hard bucks on them.. and where to invest instead - invest into what the market actually wants!

Which is also why I came up with my e-guide book for those who want a bit more details : The Sales Scientist.

(Download while it's still free to be be downloaded)

This book is the 1st solid step towards being more intentional with our sales and acquisition process.

However to be systematic, we need to set KPIs, Clear Goals, Clear target market and focus before the start of any campaigns.

While it's easy to get lost in a the maze-like world of digital marketing nowadays - with so many trends to chase, experts left right centre telling you to do this and that, it's important to be clear of what you want to focus on - your specific goals - reason why I came up with the e-work book as well - as a guide to help you find direction within before you scale further with AI and Automation.

Let's get the basics right first.

Here's what you can do:

1. Get your sales process right - well mapped out, understand why clients buy from you and how
2. Strategise on how to add value along the way
3. Come up with irresistible offers (that shouldn't be too big of an ask) to get first step in first - this however, can only be done through thoroughly understanding step 1 above
4. Set up CRM system - integrate it with your channels and platforms
5. Set Reply and Follow up SOP - talk like human and how you like to converse - not like a robot which directly dive into ask (ask for sales) - but get into probing and understanding first

Sounds good? Let's go!

Should you need more help, drop me a no-pressure DM to explore more.

My next client slot should be opened by April 2024- limited slots are available as we work closely with clients instead of going for quantity.

Here are the insightful posts tha I think yoou shouldn't miss to make better decisions and get more bang from your bucks for your business..        

• Why working on ground level is so important for successful client acquisition
• How to form genuine connection with prospects online
• How a local entrepreneur in Malaysia grew from a content creator to hitting 1 million in sales within 3 minutes online and how you can apply too in your business!
• System mindset in Enrolling more clients Digitally
• 6 Cold hard Truth from working in clients-facing role for about 2 decades

If we have not connected, let's connect Stephanie Lam ↗? 蓝梦云 !

Thanks for reading issue 13 of my Humanising Business newsletter.

For those of you who are new to my newsletter, Humanising Business is written for business owners, sales and marketing professionals, consultants (Medical, Real Estate, Dental, etc) who wish to build more KOL positioning and attract more high quality clients digitally. This newsletter discusses the following three goals: (1) How to leverage on AI and Automation for more clients and impact, (2) How to build Digital Acquisition System and its importance (3) No-bs/no-fluff insights from my day to day work with clients on building digital sales and marketing system that actually get more bang for your bucks.