Realising Potential: AFFINITY's transformation into a Growth Accelerator
It’s no secret that many agencies have lost their way over the years. And the other uncomfortable truth for agencies is that very few business leaders or CEOs lie awake at night, planning to call their marketing agency first thing in the morning to solve an existential business crisis. ?
Unfortunately, the typical agency model suffers from Maslow’s law of the instrument: if your only tool is a hammer, every problem looks like a nail. More ads, more media. At AFFINITY, we look beyond, identifying that unrealised, untapped potential and finding the most effective levers to create genuine value. We want to really make sure our clients realise that we are a business not an agency.