Real way to get high ticket clients by Mohit Chaprana (with Email & msg Templates )

As the founder of Liveupx, I took on many roles and responsibilities in the early days of our company. From web development to app development to testing, product development, social media marketing, SEO, Photoshop, Illustrator, product development, client management, legal documentation, and sales, I have pretty much immersed myself in the business side in any case.

Through this journey, I have gained invaluable insights and experiences that have contributed to the growth and success of my company. In this article, I will share with you strategies for attracting and retaining big-ticket customers, which have been critical to the growth of our company.

I'll also share my email templates, LinkedIn messages & WhatsApp pitching messages to all the readers of this article in the end.

But before we dive into those tactics, let’s quickly examine why high-ticket clients matter.

Why high-ticket clients matters?

1. More money: Higher ticket buyers bring bigger contracts, resulting in increased revenue for your business. This allows you to invest in growth, expand your team and improve your services.
2. Increased profits: Working with a larger number of ticket buyers often means higher profits. These customers value quality and are willing to pay more for specialized services, so you can increase profit margins.
3. Long-term partnerships: Big-ticket clients tend to be long-term partners, giving your company stability and consistent performance. Building a strong relationship with these customers can lead to repeat business and referrals.
4. Reputation and Reputation: Working with renowned clients increases your company’s reputation and brand image. It establishes trust and positions your business as a leader in the industry, attracting more customer opportunities.

Now that we understand the importance of big-ticket customers, I will share t the strategies I have used.

So let's start!

I'm setting a goal to goal to hit 5 closings every week worth $2500 each.

It means we'll have $2500 x 5 = $12.5k/week

which will be $12,500 x 4 = $150k /month

which will be $150,000 x 12 = $1.8M/year

You can set goals according to your resources & targets, that was just an example;

It's important to have a plan in place to find and close leads.

Here's a guide to help you get started:

1. Set a goal to close 5 leads per week (Have 3 quality meetings per day).
2. Scrape data from Linkedin + Instagram + Freelancing Platforms + Local Business Directories
3. Send 100 personalized custom cold emails.
4. Send 100 personalized custom cold LinkedIn DMs + Email.
5. Send 100 personalized custom cold Instagram Business pitches via email+DM.
6. Self-evaluation

Once you have completed the above steps, it's time to move on to meetings, proposals, and contracts.

Here is a daily task list to help you stay organized:

Monday:

1. Send 40 custom cold emails
2. Send 40 cold DMs
3. Cold call for 1 hour (minimum of 40 dials per day)
4. Complete daily self-evaluation

Tuesday:

1. Send 40 custom cold emails
2. Send 40 cold DMs
3. Cold call for 1 hour (minimum of 40 dials per day)
4. Complete daily self-evaluation

Wednesday:

1. Send 40 custom cold emails
2. Send 40 cold DMs
3. Cold call for 1 hour (minimum of 40 dials per day)
4. Complete daily self-evaluation

Thursday:

1. Order 120 leads from Upwork/Linkedin/Fiverr or from the manager (names, emails, phone numbers, social handles)
2. Take meetings as needed
3. Write and send proposals
4. Write and send contracts
5. Complete daily self-evaluation

Friday:

1. Complete end-of-week self-evaluation
2. Complete daily self-evaluation
3. Take meetings as needed
4. Write and send personalized proposals
5. Write and send personalized contracts

Saturday:

On Friday and Saturday, it's important to review your progress and make improvements.

1. Take notes, improve your pitch
2. Listen to your call recordings
3. Report on results
4. Follow up on any email responses or deals
5. Listen to at least one successful call and two unsuccessful calls from the week.

Sunday:

Have some rest & listen to good music :)

It's also important to have a clear understanding of the different services you can offer at Liveupx, such as web development, SEO, and branding.

Consider offering "no-brainer" offers, such as a 30-day money-back guarantee for Facebook ad management or a 50% commission on newsletter copywriting with no payment if there are no sales.

Internalize the message that you're helping clients make more money by offering your services. For example, "I help clients make more money by building world-class websites."

HOW TO CLOSE LEADS VIA COLD EMAIL:

1) Spend 4-6 minutes researching

Research your leads:

- Industry

- Job title

- Company size

- Active social media channel

Don't send emails to:

- Industry you have no case studies in

- People with no authority

- Companies with low budget

- People who don't use email

2) Warm up your domain

Google filters hate inboxes created for cold outreach.

Warm it up so your emails look genuine.

- Create a group of inboxes/domains

- Send emails back and forth

- Open and reply to each other's emails

Software like Omni does this work automatically.

3) Set up inbox and signature

Make your email look personal, genuine, and real:

- Personal photo

- Phone number

- DMARC in domain DNS

- Email signature (name, title, address, etc)

Setting up your inbox correctly is the easiest way to pass through spam filters.

4) Never stop following a client that showed interest

Never let a good deal fall through until you get a yes or no.

Follow up with:

- New client victories

- Wish them at major festivals

- Congratulate them on business wins

Get the deal done, but don't sound too desperate.

5) Start slow, So many people get this wrong.

Don't send 100s of emails from day 1 out of excitement.

Start slow:

- First week: 5-10 per day

- Increase by 40% for 1st month

- Slow down if open rate plummets

Better to send less than to lose your domain.

6) Record data points

Cold email is a game of numbers.

If you don't record your numbers, you can never improve.

Keep track of and aim for:

- Open rate - 80%

- Bounce rate - <10%

- Response rate - 25%

- Meeting book rate - 6%

7) Keep the email short

Prospects don't have time to read paragraphs.

Keep your emails short.

-First line

- 1 sentence case study

- Strong CTA

Cut out everything else:

-Portfolio links

- Personalized videos

You might get only 1 chance with the prospect.

Make it count.

What is a no-brainer offer?

The no-brainer offers can help attract potential customers by providing added value to the services being offered. They can also help build trust and confidence in your business by demonstrating your expertise and commitment to customer satisfaction.

SEO:

1. Free SEO audit and consultation for your website
2. First month of SEO services at a discounted rate to demonstrate value
3. Starts getting website traffic within the first 2 months

Website Development:

1. Free consultation to discuss your website needs and goals
2. 10% discount on website development services for first-time customers
3. A complimentary website design mockup to show you what your website could look like

Digital Marketing:

1. Free consultation to discuss your digital marketing needs and goals
2. 15% discount on the first month of digital marketing services for new customers
3. Complimentary market research report to help you better understand your industry

App Development:

1. Free consultation to discuss your app development needs and goals
2. 10% discount on app development services for first-time customers?
3. Complimentary app design mockup to show you what your app could look like

Social Media Marketing:

1. Free consultation to discuss your social media marketing needs and goals
2. 20% discount on the first month of social media marketing services for new customers
3. Complimentary social media audit to evaluate your current social media presence and provide recommendations for improvement.

Overall, the most important thing is to stay organized and consistent with your efforts and you will find leads. Liveupx is the company that can help you in Website Development and SEO services.

Here is a Standard Operating Procedure (SOP) for closing 5 leads in a week:

1. Define the Objectives: Start by defining the objectives of closing 5 leads in a week. Clearly define the goals, targets, and metrics to be achieved in the given time frame.
2. Identify the Target Audience: Identify the target audience for each of the services - website development, app development, digital marketing, and social media marketing. Research and study their needs, preferences, and expectations.
3. Develop a Sales Strategy: Develop a sales strategy that is aligned with the needs of the target audience. Define the USPs (Unique Selling Points) of each of the services, and highlight the benefits of choosing your team over competitors.
4. Create a Sales Pitch: Develop a compelling and engaging sales pitch for each of the services, including a brief description of the service, its features, and how it can benefit the target audience.
5. Set Up a Sales Pipeline: Set up a sales pipeline that includes a step-by-step process for approaching and closing leads. Define the different stages of the sales process, including lead generation, lead nurturing, and closing.
6. Implement the Sales Pipeline: Start implementing the sales pipeline and follow the defined process for approaching and closing leads. Assign specific roles and responsibilities to each team member, and ensure that they are aware of the sales targets and objectives.
7. Leverage Multiple Channels: Use multiple channels, including phone calls, emails, social media, and in-person meetings, to approach and communicate with potential clients. Use a variety of marketing and promotional techniques to generate leads and build brand awareness.
8. Track Progress and Adjust the Strategy: Regularly track progress and measure the results against the defined targets and metrics. Make adjustments to the sales strategy as needed, based on feedback, results, and market conditions.
9. Provide Ongoing Support: Provide ongoing support to clients, even after the sale is made. This will help build long-term relationships, generate positive referrals, and increase repeat business.

By following these steps, you can create a comprehensive SOP for closing 5 leads in a week. Keep in mind that this is just a framework, and you may need to adjust it based on your team's strengths, resources, and the needs of the target audience. Good luck!

USP (UNIQUE SELLING PROPOSITION)

To differentiate our software development, digital marketing, and social media agency from others, we should focus on developing a unique selling proposition (USP) that sets us apart from the competition. Here are some steps we can take to identify our USP:

1. Identify your target audience: Determine who our ideal customers are and what their needs and pain points are.
2. Analyze your competitors: Identify what our competitors are offering and how they are positioning themselves in the market.
3. Conduct a SWOT analysis: Evaluate our strengths, weaknesses, opportunities, and threats to determine what sets our company apart.
4. Develop a unique value proposition: Based on our target audience, competition analysis, and SWOT analysis, develop a unique value proposition that clearly communicates the benefits of working with our agency.
5. Highlight your expertise and experience: Showcase our team's expertise and experience in software development, digital marketing, and social media to establish our credibility in the market.
6. Emphasize customer service: Highlight our commitment to providing exceptional customer service and support to our clients.
7. Use case studies and testimonials: Use case studies and testimonials from satisfied clients to showcase our expertise and the value we provide.

By following these steps, you can differentiate your agency from others and establish a strong USP that sets you apart in the market.

Pitching Email Templates

LINKEDIN MSG + FOLLOWUP

WHATSAPP PITCHING MSG

EMAIL TEMPLATES BY MOHIT