The Real Science behind Influencers
Influencer marketing is reaching its peak. Most individuals spend at least some of their spare time browsing through feeds on different social media platforms.
More and more users are becoming small-time influencers. More influencers equal more influencer marketing potential.
Rather than spending a lot of money on a full-fledged marketing campaign, you're better off utilizing a Fb chatbot to automate part of your work because Facebook is progressively declining as a platform, at least for young viewers.?
But how can you choose individuals for your campaigns from all of these options? This post will discuss the four types of influencers — nano, micro, macro, and mega. And how to select them for your marketing efforts.
Let's begin with the most specialized form of influencers, nano, and work our way up.
In mathematics, the prefix "nano" refers to one billionth. Alternatively, extremely small. Indeed nano-influencers are known by the size of their social media following, which is often less than a thousand individuals. However, this does not imply that they are unsuitable for influencer marketing. The reality, on the other hand, is quite the contrary.
Nano-influencers can communicate and engage with their audience on a much greater level since their circle is limited. They could probably call the vast majority of their followers friends. Anyone has the potential to be a nano-influencer. The majority are ordinary folks who work a regular job and are incredibly enthusiastic about something and devote part of their leisure time to a YouTube channel/social media group. The little following isn't because they're poor at what they do - it's because the subject they're concentrating on is extremely niche-specific. Or Nano Influencers haven't got the chance to broaden their networks.
Nano-influencers are considered experts in their specific industries, and their opinions matter due to their capacity to develop far stronger ties with their audience. They also have the power to "influence" the purchasing decisions of their followers out of all influencer types.
However, they may be tough to approach because many of them have never worked with a firm before and hence are doubtful of marketing pitches.
Nano influencers place a higher emphasis on their relationship with their audience than monetary advantages. They also run their channels because they genuinely enjoy what they do and aren't looking to earn money.
So, the easiest way to reach out to them is to communicate with them on their channels as a follower first and a marketer next.
The term "micro" refers to another stage in the evolution of an influencer. And are known to possess a far higher social media following than nano-influencers.
There is no apparent distinction between nano and micro-influencer, except their social followings often vary from 1,000 to 100,000.
They are only dabbling in the life of an influencer, and even if they begin to make money from it, it is not their full-time work. Micro-influencers are significantly more receptive to collaborations than nano-influencers since they knew they could transform their social channels into a great source of extra money.
As a result, they may be easier to target for your influencer marketing strategy. These influencers know to prioritize relationships with their audience over monetary rewards and will only collaborate with firms they would suggest to their friends in real life. Micro-influencers have a large following and are gaining influence.?
Because their audience is much larger, they do not have the time to contact every individual. Their degree of engagement is lower than that of nano-influencers.
If they employ a prominent social media management solution, they will optimize every post and measure the metrics for your campaign. In terms of influencer marketing prospects, micro-influencers are the perfect medium. They are open to collaborations, and at the same time, they have a strong relationship with their audience.
Mid-tier influencers may not be celebrity status, yet they remain a powerful group of content creators trusted by their followers. With audiences between 50K and 500K, these influencers offer brands a great reach and slightly more engagement than macro- or mega-influencers. Their content is polished but not out-of-touch, lending authenticity and familiarity to each post.?
Rather than leveraging fame for a quick rise to the top, mid-tier influencers likely spent years climbing the ranks from nano-influencer to mid-tier influencers. They are very experienced in creating content and are more connected to their audience.?
Macro-influencers have a sizable following, ranging from 100,000 to 1,000,000 users.
They are now serious about their social channels and must have given up their 9 to 5 jobs in favor of the influencer lifestyle.
Macro-influencers usually post daily. They are also probably monetized, and it's not uncommon to see a sponsored ad at the start or amid their video.
Macro-influencers are far more likely to accept marketing contracts because social media is their primary source of revenue. However, their involvement with the audience begins to diminish significantly at this time. It is not quite as powerful as micro and nano-influencers.
Macro-influencers may be a decent choice if you need to sell a product/service that serves a wide range of people, but if you have something niche-specific, going after smaller influencers is well worth it.
Mega-influencers have millions of followers; they are essentially celebrities.
They also make big money from their social media, so if you want to incorporate a mega-influencer in your ads, be prepared to spend a lot of money. Their prices, especially with multi-million channel owners, can be measured in six-digit figures. There is, however, a significant gap between mega-influencers and their followers.
The content they create is likely to be excellent, but everyone is aware that they are simply advertising your product because of a marketing agreement, not because they adore it. As a result, despite having the highest reach of all influencers, their ability to "influence" their audience's buying decisions is the lowest.
Ultimately, it is up to you to choose the influencer according to your ad requirements and the sect of audience you want to target.