The Real Reason You Got Six Seconds!

On my previous newsletter I shared how to land more interviews without having to tailor your resume for every single job description — the step by step of how our clients do this.

I will tell you what to do when you are done defining your next amazing job, consolidating your resume for what the market desires, and optimizing your resume for the ATS robot.

Think about the first few details you share on your resume, isn't one of them your LinkedIn URL?! Then you better impress the person who comes to check out your LinkedIn profile.

You can bet they will click on it... so the big question is: what will they find when they do?

By the way... your LinkedIn URL needs to look clean (e.g. linkedin.com/in/briangolod) as opposed to the default version that comes with random numbers and letters after your name.

We share how to clean up your LinkedIn URL and more on this free article we created for professionals looking for their next amazing job or just wanting to position themselves.

Important information ahead that will make you rethink every single thing you do.

Your LinkedIn profile cannot be just a copy of what you said on your resume... why would anyone want to find the exact same information? The answer is: they don't want to find that.

So what exactly are they looking for? They are looking for consistency with regards to your journey, where you are heading, how you communicate and build a community around you.

That is something you cannot show on your resume but will certainly catch their eye when they see how much you know about your industry and everyone gravitating towards you.

I will share openly the two step LinkedIn? Authority framework for you to wrap your head around it, start leveraging this amazing platform, and speed up your professional growth.

After preparing your resume once for every job, you must adapt your LinkedIn profile by copying over your desired job title, summary, employment history, and relevant skills.

It's super important that others you worked with or trust endorse your skills, too.

There are other important details such as recommendations that most professionals overlook and definitely help set you apart... I have 99, employers don't do background checks on me.

Please create a banner that's meaningful to the job you are looking for with a clear call to action (i.e. contact me) and remove your #opentowork watermark, it doesn't help you at all.

Do you know what the #opentowork watermark does? It makes you look desperate. It's like going into a bar wearing a label that says "I'M SINGLE, WILL ANYONE MARRY ME?"

You want to be perceived as someone valuable not a desperate professional without a job.

Don't forget to review all your profile settings... I am not sure how so many users have their settings completely misconfigured and don't surface up on searches or don't show as high.

Now that your resume is done and copied over to your LinkedIn profile, and your profile settings are corrected, you need to start engaging for others to get to know you better.

Coming on LinkedIn whenever you get bored won't yield much results so it's critical you understand that this platform is a gold mine for personal, professional and financial growth.

I was able to TRIPLE my salary thanks to LinkedIn and I share how I did it on this free webclass so that you can learn the techniques I employed to be able to make it happen.

Coming back to amplifying your voice... you have so much knowledge, skills, experience, and expertise, come regularly and share what you know with others, they will support you.

I will tell you something that you will blow your mind... if none of the above already has.

90% of users on LinkedIn don't engage meaningfully, let me prove it to you... have you ever stopped for a moment to see how many likes and comments there are on any given post?

The ratio is about 1 in 10... so for every 100 likes there are typically 10 comments, right? I have written over 2,200 pieces of original content so I also get to see the views on my posts.

Keep on reading here, I don't know anyone who has more than 75 million views like me.

And guess what... the ratio is actually even worse there, a good piece of content typically gets around 1 in 100 people engaged (i.e. vote, like, comment, share) — one single reaction.

So what does this mean to for you? A huge opportunity to engage and share your experience, perspective, or anything that you believe will contribute to the conversation, even humour.

When you put a like on a piece of content it does nothing for you, absolutely nothing. Given that you have already spent the time reading and possibly learning, write a comment.

That is the only way you will stand out and build meaningful relationships with strangers.

Why do you want to do that? Because no matter what your occupation is you can always build more meaningful relationships that will open doors to new worlds and cultures.

I have turned many of those meaningful relationships into friendships and even partnerships.

So what is really stopping you at this moment? Literally nothing other than you. So before you go back to your newsfeed to scroll endlessly and every now and then leave a like...

Put a like here, leave a meaningful comment, engage with other people's comments, and you will see how people will start gravitating towards you and want to learn more about you.

We call this framework LinkedIn? Authority as I mentioned before, it tells you what to do. Whether your intention is to get the job you want or grow your business, you must apply it.

We are all sitting on a gold mine as I always say, why don't you start asking yourself why some are able to make the most out of it and others are still watching from the sidelines?

Life is not about hoping, praying, guessing... or getting lucky. You must create your own opportunities so stop wasting your time watching videos and playing games on your phone.

Start thinking about time differently, it is scarce, and you will never get that time back.

If you are one of those few who still have some mental capacity to read a rich article and have managed to make it all the way until the end, I have something for you to benefit from.

Actually, two things:

If you are struggling to land interviews check out this free resource nextbadge.com/review — learn from us, we don't ask you to subscribe to an email list, paywall or anything like it.

If you want to learn more about the strategy our clients use, again free, join our webclass at nextbadge.com and be ready because it will blow your mind how many people benefited.

If you want to join my LinkedIn Live shows to get exposure and ask questions make sure you are following my account , I'm connected to more than 2,500 recruiters worldwide.

You are blessed to have found this article, leverage it and see how you will start to attract career opportunities... be smart and the first person to engage so that others follow you.

This was article #22, if you enjoyed it you may also enjoy these previous articles:

• 21 - How to Land More Interviews
• 20 - My Wife Almost Ruined It for All of You
• 19 - How to Stop Being Ignored
• 18 - LinkedIn Can Change Your Life Forever

Tomorrow I will share what to do when you are asked a question during an interview and don't know the answer — if you typically answer "I don't know" it will blow your mind.

If you enjoyed this and/or learned something new please do like, comment, and share with others so that we can continue to empower every professional and jobseeker worldwide.

If you want to listen to us talk in more detail about this join this LinkedIn Live session, we took the time to go through it in detail and cover all this and so much more about LinkedIn.