The Real Reason March Madness Is Mad!

March Madness: The great basketball tournament that has become a popular fixture of late winter/early spring takes its name from the the frenzy, the madness, it throws its fans into.

Ah, but there's another less known aspect of this hoops fest: That is the mad rush on the part of corporations seeking to align themselves with the tourney -- its players and coaches -- for brand power and enhancement. 

Ah again, because here's where the supply and demand problem, of sorts, begins. Companies seeking to craft endorsements, appearance and other deals with the star events and figures, quickly discover that most are already sewn up, the costs are astronomical and the line of others seeking a piece of The Madness is long.

That's where connections are the currency of power. At Steiner Sports Marketing, we work with the key events and the personalities year round, negotiating deals that enable us to gain access for our clients where they could not do so on their own.

And at fees they can afford. And with a level of speed and expeditiousness that can turn an idea into a marketing initiative in time to leverage the event. Whether it's March Madness or any other sports marketing activation, we have the connections and the clout to turn it into a reality.

Villanova University and GQ Jay Wright won in 2016. Duke University and Coach K won in 2015. I look forward to helping your company put together an activation with The NCCAA coach that wins March Madness this year.