The real reason Hillary Clinton lost

The real reason Hillary Clinton lost

If Hillary Clinton was a brand then she is guilty of completely missing the mark of appealing to Millenial voters. Her concert 'stunt' headlined by Jay Z, Beyonce, Chance the Rapper and Big Sean would have been perceived as being patronising and a lame attempt to connect with their mindset. It most likely acted against her at just the time when they were considering a trip to the ballot box. Millennials hate that stuff. They see right through it.

The millennial mindset, Gen Y has physically different brains. The immediacy of information wires the millennial mind with the sense of entitlement to filtering irrelevant information and responding instantly. They will have quickly filtered out any positive consideration of Hillary being genuine and believable. Millennials rely on each other for validation. Deep down, they don’t trust what they're told by brands or politicians and they'd never trust a President who thinks she can earn votes by jigging with Jay Z.

Brands and politicians, take note.

Professor James 'Bim' Beckman

Linking Data Science to Organizational Change. Business/Tech Professor

8 年

Hillary may not have appealed to the Millenial due largely to her age & jetset lifestyle. Yet these kids have values, such as generally accepting social equality, which she really didn't tap.

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Clare Macnaughton

Teacher, author, start up founder

8 年

Although your perception of millenials is accurate it's just that's not why Hilary lost. What's the millennial population of Ohio - would it be enough to swing the vote?

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Clare Macnaughton

Teacher, author, start up founder

8 年

Sorry but bollocks - in the nicest possible way. It's this https://michaelmoore.com/trumpwillwin/

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