The real raw reason for your business is?

What's the real reason you started your business?

Purpose? Pleasure? Play? Profit? People? Pain?

I'll show you mine here? ????

I wish I could say it was to help people or there was a specific purpose or that I had a big vision or believed in a solution for big problems for millions. I'd be lying.

The truth is I felt trapped everywhere I went. Even when I got so good at what I was doing, I felt powerless to truly change anything. I felt like I didn't belong. I couldn’t enjoy it. Worse, it was like the more I was authentically creative and enthusiastic, the more people I repelled. Now I know I just hadn't waited long enough.

But back then, being in those boxes was way too painful for me. So I left. Many times, I wanted to quit life rather than play stupid games that made no sense to me.

Life led me. Clients came. My contribution changed lives.

But I couldn't figure out exactly why clients came to me. For what, precisely? Amazing results, but I felt blind. It was like magic I couldn't repeat on purpose and trying to figure it out caused more confusion.

In the messiness, one thing become constant: when I loved how I was different, something good would happen. When I surrendered my needs and expectations for a deeper clarity, someone new showed up and filled my cup, and I would fill theirs.

It took time to trust how commitment to the whole, the mystery, and the magic of it all worked for me. Turns out, it's what works the best for my clients too.

I created my business because I hated feeling buried alive. Now I contribute magic on purpose because I learned why the feeling doesn't go away; it transmutes to gold for the good of others. My business is showing you your gold.

That’s why in all I do, I see those I serve as the chosen one in her own story, weaving golden threads into the fabric of soul itself, with knots and wrinkles really being waves to ride for joy, clarity and creativity. And I believe this:

We are the destiny of supernovas, gathering mystery into form together, shaping life with the epicness of our being.

Want epicness, clarity and confidence?

https://twitter.com/AlexIglecia/status/1361351193830641665