The (Real) Purpose of Your Business: Beyond the Six-Figure Dream

Have you ever achieved a major business milestone only to feel empty shortly after? You're not alone. In this deeply personal exploration, we'll uncover why the true purpose of your business might be different from what you initially thought.

The Six-Figure Milestone: A Personal Story

Picture this: January 2016, a cozy restaurant in Mooresville, NC. I'm sitting there with Missy, menu in hand, celebrating my first six-figure month. For a kid from rural Virginia, this was more than just a number – it was validation.

But here's the thing: that euphoric feeling? It lasted barely a day.

The Entrepreneur's Hamster Wheel

What followed was a familiar pattern many entrepreneurs face:

• Chase more money
• Increase status
• Find temporary happiness
• Realize it doesn't last
• Repeat

The Surprising Truth About Business Success

According to Gallup research, there's a direct correlation between meaning and sustained happiness – not between money and joy. Let that sink in for a moment.

Two Types of Business Mindsets

1. The Greedy Approach: Operates from scarcity Always taking Never satisfied
2. The Giving Approach: Operates from abundance Focuses on service Creates sustainable joy

Transforming Your Business Purpose

Want to shift your business paradigm? Ask yourself these critical questions:

• What do I have to give?
• Who do I give it to?
• How can I serve others well?

The Madonna Effect: Breaking Free from Inadequacy

Even successful people struggle with this. Consider Madonna's powerful quote:

"I have an iron will, and all of my will has always been to conquer some horrible feeling of inadequacy... Even though I've become Somebody, I still have to prove that I'm Somebody."

Key Takeaways for Business Leaders

1. Sustainable joy comes from meaning, not money
2. Focus on contribution over acquisition
3. Operate from abundance, not scarcity
4. Honor your limits for long-term sustainability

The Path Forward

Remember: when your mindset shifts to serving others, everything changes – from how you feel to how you show up in your business.

Your Action Steps:

1. Identify your unique contributions
2. Define your ideal service recipients
3. Create a giving-focused business strategy

The beauty of this approach? There's zero cognitive dissonance in being a giver. It's clean energy that feels aligned in every way.

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Remember, your business can be both profitable and purposeful – it's all about where you place your focus first.

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