The “Real Money” Mailing | Metlife

The “Real Money” Mailing | Metlife

Omar Samy Omar Samy

Omar Samy

Marketing Assignee at GSK | ESLSCA MBA Student | Medical Sales & Marketing | Content Creator | Branding Expert / Digital Marketing Strategist | Pharmacist

发布日期: 2025年1月3日
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"The Penny That Built a Skyscraper!"


Would you throw away an envelope with real cash inside?

In the 1920s, Metropolitan Life (Currently Metlife) mailed letters with a penny glued to each. The message explained how saving a cent daily could yield over $500 in 25 years. The unusual weight and genuine gift piqued curiosity, resulting in record-breaking policy sales. The campaign’s success funded iconic projects like the Empire State Building.


Moral: Small, meaningful gestures can open big doors. Make your message valuable—literally.


Marketing Definition Embedded: Direct mail marketing uses tangible items to engage and persuade potential customers.


My Explanatory Video in Arabic: https://www.dhirubhai.net/feed/update/urn:li:activity:7280960312558649347/


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