Real models, surreal outcomes.

Much speculation about how AI is reshaping society comes with the current wave of innovations in machine learning. As well as it is an opportunity to advance common social goals, such developments also pose ethical questions. Hence, a lot of thought has gone into the challenges and opportunities of AI, and the creation of principles for its ethical development and deployment. Voluntarist ethical guidelines from an array of actors – the OECD, governments, non-governmental organizations, supra-national institutions, the European Parliament, Microsoft, and even the Pope – attempt to establish ethical rules and boundaries for this new technology.?

While topics such as discrimination and bias in job allocation, surveillance and control in the labor process, and quantification of work have received significant attention, for the most part they interpret AI ethics within the paradigms of privacy concerns, transparency, governance and non-discrimination. Discussions around AI, job quality and working conditions have largely been untouched.

AI improves job quality, work conditions

In the fast-paced world of eCommerce, where visuals reign supreme, the demand for high-quality product imagery that is bias-free, diverse and representative is higher than ever. Vue.ai’s AI-powered On-Model Product Imagery solution empowers retailers to realize these objectives, while streamlining processes and reshaping the way they approach product photography for their eCommerce sites.

Real models, surreal outcomes

Buyers like to see how clothes look on individuals like themselves, not in a sterile environment. Vue.ai recognizes this fundamental human desire for relatability and self-expression through fashion. A key innovation of Vue.ai is the use of human-centric, real model images in conjunction with AI to produce on-model fashion photos.?

Brian Harris, Director of R&D, explains Vue.ai's human-centric approach to fashion photography.?

Brands carefully select models to convey their identity and message, and Vue.ai leverages this same process within the AI space to ensure the highest quality results. The goal is to provide authentic, relatable representations of people wearing these products, all while respecting diversity and inclusion. By incorporating real model images into its AI-powered solution, Vue.ai leverages the unique qualities of each model, resulting in exceptionally high-quality images.

Empowering models and ensuring fair compensation

It’s important to note that this technology doesn’t just give brands a powerful tool for visual storytelling; it also allows models to be active participants in the process, including licensing and compensation. In an industry where models have historically been underpaid and underrepresented, Vue.ai creates an opportunity for models to not only contribute their unique qualities to fashion photography but also receive fair compensation for their work.?

Making things fairer is an iterative process and agents are required to constantly attempt to move toward a horizon of fairness that they can't quite reach. As we navigate the ethical implications of AI, Vue.ai serves as a promising example of how technology can enrich the fashion industry and enhance the human experience, allowing everyone involved to reap the rewards of their contributions.