Real Marketing Secrets Revealed

Have you ever seen a more clever, original, ATTENTION-GETTING envelope than this one?

No.

You have not.

Because that envelope is all about me, Kevin Donlin.

Which makes it unique.

And it was hand-drawn by an indefatigable master of marketing, Doc Carney.

Which makes it doubly unique.

And that leads to an important idea about your marketing ...

... especially if you're worried about AI taking your job.

Here's the idea: You can create deeper connections with your market, in ways that AI cannot match, if you engage in Real Marketing.

Like Doc did with his envelope.

Here are 3 ways to do it ...

1) Show a Real understanding of your prospects and buyers.

See the dog stamp on the envelope, to the right of my name?

Just below it, Doc writes: "Everything I do here's done for a specific purpose."

He knows from my LinkedIn posts that I'm a dog parent. Which shows a real understanding of his audience!

Want another way to understand your audience?

Mine your testimonials, online reviews and video case studies. You're looking for emotional insights and actual words that buyers use.

Because you are NOT your buyers.

Your problems are not their problems. Your thoughts are not their thoughts. Your words are not their words. Your buyers speak the language of other buyers better than you do.

Find out what buyers are saying about you, then use their words in your marketing.

It's a process I call The Voice of The Buyer Method.

And it's the foundation of all I do as a copywriter and marketing advisor.

2) Show more of your Real self in your marketing.

It's no coincidence that many of the most valuable businesses on earth have a human face. When you think Virgin, Apple, Microsoft or Amazon ... you think Branson, Jobs, Gates and Bezos.

For the rest of us, simply sending a personal video to clients or sharing bits of your personal life on your website's About page are a starting point. Or you can go all out, like Doc did with that envelope.

Example: My real self includes a lifelong interest in languages. I’ve studied German, Biblical Greek, Irish, Japanese, Latin, Russian, and Spanish. (Biblical Greek is hardest. Irish is funnest.) This helps me speak the language of any market, because I've learned new languages all my life. Clients like that.

3) Make real, tangible touches.

That means in-person visits, FedEx, or direct mail -- like Doc's letter to me.

Yes, digital marketing is here to stay, but your Instagram account can be cancelled tomorrow. Google and Facebook can ban your ads. Your emails can be blocked as spam.

Meanwhile, the U.S. Government will never let the U.S. Postal Service fail in our lifetimes. So be sure to include direct mail in your toolbox of real, tangible touches.

Bottom line: Real Marketing can help your business thrive in a digital world.

Now, one last thing.

If you like these ideas ... and you're the Founder or President of a B2B business doing $500k to $5M in revenue ...

... you're entitled to a Free Client Cloning Conversation.

You and I will exchange ideas to help grow your business.

Like how to get more new clients with The Voice of The Buyer Method.

No cost. No obligation. No sales pressure -- guaranteed, or I donate $100 to your favorite charity.

But only for a few days this week and next.

To see if any times are available, Click Here.