The REAL Label
John Pinelli
Chief Energy Officer @ Punch'd Energy | Start-ups, Product Development, Strategy
What is the real label? How clean is it?
Such a sore point for us as consumers and natural product innovators. Now we’re questioning everything that goes into making decisions at the “Standards & Certs” level. Marketing has no place in the "Nutrition Facts" world, and yet that's still the game.
I’d like to go through our product with all 13 things because 1) We Can! and 2) I’m trying to get Caroline to deep dive our product as part of her coffee/caffeine daily regimen. Love your perspective on all things Caroline McMorrow Keep up the amazing work!
Here goes:
1.????What’s been done to it? Minimally processed. Only one MFG Facility. All Natural Ingredients. Make 'em and Pack 'em.
2.????Where it came from? Sourced & Made in the USA. I personally hand picked all the ingredients.
3.????How far has it traveled? We’re only shipping in the USA currently, so I guess Miami and Alaska are probably the farthest.
4.????How long has it been alive? Probably only a few weeks, longest 3-4 months if Amazon loses them in the back, our shelf life is 2yrs+
5.????Third party tested? Yes, every batch, with more test data than required. And I check it, every line.
6.????Which MFG Standards? Giant FDA/SQF/GMP Nutraceutical Company. Only the best for this product.
7.????All GRAS ingredients. Can actually read our label! This was a requirement from the beginning.
8.????The real ingredient behind the ingredient names. As pointed out by Caroline, Organic Brown Rice Syrup is another sugar, and in this case the consistency of that syrup is needed for the gummy’s springiness. Pectin from natural fruit is what it is, pieces of fruit, sort of our grappa if you will, adds to the gummy’s texture. I don’t think there is any other ingredient that requires a breakdown?
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9.????Who formulated this and how many iterations has it been through? We did! And we have a patent to prove it, never been done before. We’re on our 3rd iteration, constantly driving slight improvements (not cutting corners or shaving off quality)
10.?The nutritional density and quality of our product is high and probably off the charts. Benefits & Energy > Cals/Carbs. In fact, because of the pure, natural green coffee bean caffeine we excel in this category compared to most other artificial and weird personal energy products on the market. Would love to commission a “negative cal” study on Punch’d Energy because once these gummies start to dissolve in the mouth, metabolism and fat burn effects quickly start.
11.?We crush the glycemic index part of this questionnaire. These gummies are small, and as such they rank as “Ultra Low Glycemic” meaning they will not spike your blood sugars - at all! We even have diabetics raving in our reviews about how they can use Punch’d and nothing else on the market. Once you find your personalized “stack” of caffeine gummies, it’s easy to be satisfied with the amount of energy and focus you will achieve. These are not a candy, and you may have to keep reminding yourself of that.
12.?We’ve added Vitamin C in the form of natural Citric Acid because the combination of both Green Coffee & Vitamin C is very powerful as an antioxidant. This supports disease prevention, stress, eye health, brain function, mood, aging, and more.
13.?We don’t have an Omega profile and there is no oxidation from high temps. Fat Free Gummies.
The only other thing we wish our label stated is all the crap that isn’t in here like MSG; Artificial Colorings, High Sodium, Flavors, etc; Nitrates; Gums; HFCS; -tols, -loses and Artificial Sweeteners; Carrageenan; Benzoates; BPA’s; Other Chemicals and all the nasty stuff you can't read.
Bottom Line: We made these for ourselves, and our families – our kids for goodness sake! No way we’re bringing an inferior and potentially dangerous product to market. We will never cut a corner, we will never change a quality ingredient for a lab-made synthetic version to save a penny.
Would love a “Highest Quality Ever Certified” label on the product too! (if it didn’t cost $10k/year from an ambiguous agency)
Come on Caroline McMorrow Once you try 'em you gonna LOVE THEM. We know trust is the biggest thing in this world right now, we would love to earn yours!
With Energy,
John @ Punch'd Energy