The Real #Finfluencers ep. 9: Keith Wilson’s Videos Help Close 80% New Biz
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Keith Wilson , known as “That Financial Guy,” is redefining video marketing in financial advising. Keith is onto something with over 3,400 YouTube subscribers and 5,600 LinkedIn followers.?
He’s also built a solid reputation as a go-to for other advisors looking for video tips. In this episode, he shares his unique approach to leveraging video content for client engagement and business growth.
3 secrets from Keith:
# 1 Use Video to Boost Search Results
Keith’s videos don’t just live on YouTube—they are integrated into newsletters, emails, and his website. By building a library of content around popular financial planning topics, his videos appear in Google searches, driving prospective clients to his website and calendar.
#2 Watch Other Creators
Keith’s inspiration comes from studying creators across industries - like photographers and filmmakers - and applying their techniques to financial advising. He recommends focusing on hooks that immediately grab viewers’ attention.
#3 Flip the Script
Creativity is key for Keith. Whether it’s reimagining viral trends or weaving humor into his videos, Keith knows how to keep his audience engaged while delivering valuable financial insights.
Great tips from Keith! "People get in their own way" is so true -- videos can be as simple as propping up your phone and hitting record with a few key points you plan to cover! It's just about getting started! ??