The Real Estate Entrepreneur's Guide To Attracting Investors On Auto-Pilot

Dear Real Estate Entrepreneur,

Whether you've already raised millions of dollars in private money, are just starting out, or are somewhere in between, there's a good chance finding high net worth investors beyond your current network is a major challenge for you.

And it doesn't matter what types of deals you want to raise more capital for either. We see many real estate entrepreneurs spending lots of time and money on marketing, but still struggling to attract high net worth investors who have capital to place and will want to invest in their deals.

?Part of that challenge is building trust with potential investors online. After all, these people have never met you in-person and are getting pitched opportunities all the time.

And while you've probably heard about the importance of systems when it comes to scaling your capital raising and attracting more investors, this side of the business can be confusing and extremely frustrating.

However, you already know how important this is to creating the type of net worth and lifestyle you desire. That's part of the reason why we put together this guide.

?In it, you're going to receive a high-level overview of the four systems you'll need to attract the investors you're looking for, on autopilot. Having these systems in place will give you a major edge when it comes to standing out from the crowd and scaling your capital raising.

?These are also the same systems that we work with people on in our Rapid Investor Attraction Accelerator and the same systems many top real estate syndicators and fund managers rely on. These systems are being used to raise millions of dollars in private capital every year and attract accredited investors at scale.

So without further ado, the four systems are:

?#1: Your “Front Door” Lead Capture System

This system is meant to capture leads and start building relationships with potential investors at scale. Pros have this system running all the time, not just when they have a deal they need to immediately raise money for.?

In other words, the experienced syndicators you see who are raising millions in private capital, they're constantly adding investors to their lists. Amateurs on the other hand, they usually make the mistake of looking for new investors only when they have a deal. They’re falling into the false trap of thinking that when they have a deal, the money will just come.?

As you may know from the experience of having a deal and scrambling to raise capital, that’s simply not the way it works, especially as you do larger deals. Many real estate entrepreneurs lose out on great deals because they didn’t have the capital to close.

You want to have your “front door” lead capture system working around the clock! The best way to do this is to offer an enticing enough piece of content that gives value and will get potential investors opting-in to receive it. That means they’ll enter their names and emails in exchange for your piece of content. Or to put it another way, it’s the online equivalent of having a potential investor who’s interested in learning more walk through your front door.?

Now contrary to popular belief, just having a website won't do the trick here. That’s because if people are going to your website but not giving you their information, you’re losing the chance to capture those leads and continue building the relationship!

And when we work with VIP clients, 99% of the time, we recommend using what’s called an? Investor Attraction Webinar as that front door piece of content.?

What’s an Investor Attraction Webinar?

These are online presentations which you can record once and have running around the clock without you being there. When done right, they’re a great opportunity to accomplish three things:

?#1: To build trust at scale.?

#2: To overcome initial objections potential investors may have .

#3: To inspire action.

The cool thing is that Investor Attraction Webinars are NOTdeal specific, and you don't need to create a whole series of webinars for this to be effective. Nope, quite the opposite actually. You just need one intentionally crafted presentation that accomplishes the things above. And once you've created your Investor Attraction Webinar, it really is set it and forget it.?

2. Your Traffic System

The second system you'll need is your traffic system. When you have your front door system, the thing that makes the most sense is getting more of the RIGHT people to come through your front door! In this case, by the right people we're talking about high net worth investors who can invest in your deals.?

Now contrary to what a lot of real estate entrepreneurs initially think, simply having a great looking website or even opt-in funnel will NOT get investors to come to you. Nope, the key is to be proactive in driving traffic. That’s the online word for getting potential investors walking through your front door.

As you may have heard, there are a bunch of different potential ways/marketing channels for driving that traffic and getting in front of more people.Here’s the kicker though.

Despite what some marketing gurus out there may say, you don't need to be posting three times a day on social media, or even trying to be everywhere and on every social media platform.?

Even thinking that way is exhausting!

Instead, you’re better off figuring out the best places to target and reach the high net-worth investors you're looking for. LinkedIn is one of those best places. And just like the other systems in this guide, you can systematize and scale the strategies and channels you use to attract potential investors.?

This part is an ongoing process and as you start gaining momentum, it becomes like adding gasoline to an already burning fire. In other words, the results really snowball as you start driving potential investors to you through LinkedIn and other online channels.

#3: Your Consultation Booking System

The third system you'll need is your consultation booking system. Let's say that a potential investor has walked through your online front door and wants to know more.?

Instead of you chasing them, which is exhausting, you want them to have the ability to automatically book a time on your calendar. Not only that, but you’ll also want them to fill out a questionnaire before your meeting. That way you can be prepared going into your conversation and make sure having that the call will be a valuable use of your time and theirs.

?That's what the consultation booking system is for. In addition to that, it ensures that you’re building a relationship every step of the way. With this initial consultation, you’re building a relationship with the potential investor BEFORE they invest in any of your deals and before they’re even offered opportunities to do so.

This gives you added credibility and proof of relationship so that you can be in SEC Compliance and eliminate those worries. Full disclaimer, I'm not an SEC attorney nor do I play one on TV. If you ever have questions about SEC law or staying in compliance, please consult a professional who is an SEC attorney and an expert on the most current laws and regulations.

With that said, the process above is what we've seen work for many top real estate syndicators. It’s also how you start to build a true relationship. This is where you make the shift from an online connection to a real, solid relationship. And as a result, you’ll then have the ability to offer them future opportunities to invest in your deals. That’s what your consultation booking system is for.?

Imagine that all you have to do is show up to the call and meet with a potential investor who has capital to place, is already pre-sold and is interested in talking to you.?

4. Your Nurture/Follow-Up System

The fourth system that you'll need is your nurture/follow up system. Let’s say you don’t have an upcoming deal you need to raise money for yet or maybe you’ll be doing raises for only a couple of deals per year.?

The key thing is to continuously be building your list of deals-ready investors. That way when you do have the deal like you read about earlier, you can confidently raise the capital that you need for it. To do that you’ll want more and more people who have already invested with you or are deal-ready but haven’t invested yet. That means they’re on your list and on the lookout for your next deal, expecting you to reach out to them when you have that next opportunity.

These people need to be hearing from you between deals as well as any other investor leads you have. The great thing is that this is a nurturing/follow-up process that can be automated through email marketing. So when you do have a deal and it is time to do a raise, you’ll have been staying in front of people all along.

And not only that, but now you can further establish a relationship where they see you as an expert who they can trust with their money and will want to invest with. The best thing to do for getting this process started is to have 7-10 pre written, nurturing emails that build trust as part of your front door system and go out automatically.?

That way you don't have to constantly be writing emails between raises other than the occasional newsletters and updates you send out. Staying in front of people in this one-to-many way will almost always lead to more trust and also lead to you getting more referrals to potential investors as well.

What Next?

Now that you've read this guide you're probably wondering what’s next. After all, it can seem like a LOT to learn and implement.

The best next step you can take, no matter where you’re at in your capital raising journey, is to click here and attend our Attracting Investors On Auto-Pilot Workshop.?

This Workshop is on-demand meaning you can access it immediately and access it from anywhere. And during that training, we're going to walk through an automated system you can use to scale your capital raising and find more investors.?

By the end of the workshop, you'll have an in-depth understanding of how you can build trust at scale and attract the investors you are looking for an autopilot.?

Use this link to learn more and reserve your spot.

Also remember to enter the coupon code “Guide” at checkout. With that coupon code, you’ll receive unlimited access to the training for only $97.?

Here's your link to grab that right now, and we look forward to seeing you on the inside.

Cheers,

Yakov Smart