Real Estate Case Study
Jayant Gupta
Founder of ScaleItConsulting | Helping D2C brands increase their revenue through paid ads |
We know what it takes to assist real estate agents in generating more leads and closing more transactions after working with 24 real estate agents from a variety of brokerages, including eXp Realty, Keller Williams, Coldwell Banker, Compass, and more. When I work with realtors, my objective is to automatically generate hundreds of qualified leads (as opposed to just random leads) each month, convert those leads, and do all of this without the realtors having to do anything other than attend listing appointments, sign listing agreements, write offers, post your open houses, etc. We allow you to carry out your duties as a realtor by allowing you to perform them.
??No More Cold Calling
?No More Dealing With Unqualified Leads
?No More Door Knocking
?No More Doing Marketing That Generates No Results
Real estate agents confront a number of significant challenges despite the fact that many people can generate leads:
The majority of agents lack a system that produces qualified leads for them. In order to qualify, a buyer must be actively looking to buy a house within the next 30 to 60 days and not be represented by another broker.
Agents lack an automated way to do this for them. You must pick up the phone and call the lead as soon as possible because my method does not force realtors to spend all of their time on their phones. My automatic system warms up the lead so you may contact them at your convenience or they can pick up the phone and call you.
The audience who first connected with your material and did not take any further action is not retargeted by agents or even many marketers. There is money there. We successfully carry out that for our realtor clientele.
Lead Generation Using Social Media
You've probably heard a million times that social media is the best tool for generating leads for realtors. Use of social media for a lead generation does not imply that you should just publish your available properties on Facebook, Instagram, LinkedIn, YouTube, and other social media sites and wait for inquiries to come in.
Many realtors have spent the time and effort necessary to do that, yet all they hear are crickets.
Using social media to generate leads entails aggressively contacting purchasers who are interested in the kinds of properties you have advertised.
You can run advertisements on a variety of sites, including Facebook, Instagram, YouTube, Google, Bing, LinkedIn, Tik Tok, Pinterest, and many more. Facebook has over 2.6 billion active users and Instagram has over 1 billion active users. No matter where you are in the world,?Home buyers and home sellers are logging into these platforms when they’re looking to buy or sell their homes.?If not you, they will work with another realtor whom they can find.
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The 4 Core Ad Component That Gets Us Massive Results:
Targeting?-?The most important rule in targeting is, to keep it broad.?If the home is in a big city like San Diego, you want to be at least 100k people. Usually, I keep it even more than that, usually like 150k - 200k, depending on the population of the city. This client of mine, he’s in Charleston, SC and we had an audience size of 135k.?
Here are some interests that I targeted at the set level:
Creative -?The image or video we use in the ad greatly determines the cost per lead we get.?If it is a home with a pool, go ahead and use that.?Hands down, that will get the most conversion. Images with a pool always convert higher than any other image.?
I also test out carousels in the ad where I’m showing 3-4 of the best pictures of the home so it arouses curiosity but then I still keep the other pics away from the ads so people have the incentive to leave their contact info.?
Ad Copy -?I always?keep the ad copy short, and to the point, and only give the information that will tempt them to click on the ad and ask for more details.?I find that 3 - 5 sentences are the sweet spot to get a good cost per lead. A good thing to throw into the text is emojis, but not too many, like maybe two or three. There's no rule of thumb for this but just don't overuse emojis.?
Offer -?Probably the most important factor of the whole campaign. The offer is what you're offering in the ad in exchange for that person taking action, clicking on the ad and giving you their contact information, and applying booking time to chat. The offer we had is, to see homes available under $599k.?
One of the mistakes you want to avoid is showing a generic list of homes.?A lot of realtors do this where they may show lists of homes ranging from $99k to over $1M.
That might get you leads but they're not going to be good quality leads because serious buyers can already go to Zillow and search for homes in this city. So you want to offer them something a little unique, something that they might not be able to find on Zillow or that they might not know that they can find on Zillow.
If you do this stuff, right, you'll be generating leads for less than $5 each.?If you want to go one more step further, offer to book an appointment, as soon as they convert to a lead. You might be spending $20 - $30 per appointment but that's fine because that has a high chance of turning into a $10,000 commission check. Right?
Have questions about how you can implement this system for your real estate business? Click here to book a call. and?let’s talk about building a system that grows your business on Autopilot.