Real Estate Career Not Going The Way You Thought It Would?
Jonathan Myers
Empowering Real Estate Agents to Thrive Through Leadership, Coaching, an Growth Strategies
You came into real estate to make money right? If real estate is easy, then why are you not making the money you thought you would? Let’s talk about the 3 most likely reasons you are failing to reach your real estate goals, but stay till the for a bonus tip that will set you apart from everyone else.
You may think this is going to be the same lame speech that you hear all the time, but something you will learn very quickly about me is that I don’t like the status quo! I’m Jon Myers, the Managing Broker for the Wilmington Office of Realty ONE Group Affinity and my sole job is to help real estate agents like yourself reach the goals they set out for themselves. Stay tuned and be prepared for a gut check.
You’re probably watching this video for ONE of two reasons, either you’re failing at real estate and are looking to make the right changes, or your like “who’s this guy think he is” either way this video’s for you
Now there are 3 main reasons real estate agents fail.
The first one is either you don’t know enough people or you know the wrong people.
Real Estate at its core is sales and the core of being successful at sales is the more opportunity you have to make a sale the more sales you will make.?It’s a numbers game. ?
So if you don’t know a lot of people then you have 2 choices.?You either go to them and make the right connections, or you take action to bring them to you.
If you know a lot of people and are still not meeting your goals then you likely know a lot of the wrong people.
Tom Ferry once said to think of your ideal client and put them at the center of a bullseye.?There may not be as many of those ideal clients, but those ideal clients close.?You may get more clients the further away you get from that bullseye, but you are also getting further away from that ideal client that closes.?If this is you, then I bet you are seeing deals not close or are having problem clients.?It’s time to recenter yourself on that bullseye, because the fact is people surround themselves with others like themselves.
Reason number 2 why your failing at real estate is simply you are not working hard enough.
Yeah I said it, YOU ARE NOT WORKING HARD ENOUGH!
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The reality is that you don’t respect this career and you thought it would just be easy money. But, like I just said, make no bones about it this is a career.
Now you can say Jon, I work all day who are you to tell me I don’t work hard enough.?Well, I’m me and I’m telling you that you don’t work hard enough.?How well do you know your real estate documents??Can you summarize the sections in one or two sentences that are easy to understand for the client??Have you sat down and thought of what questions a client would ask about those documents and ensured you would be ready for an answer??Do you role play or study your objection handlers daily??Or how about this, are you working on your business during the day leaving no time to work in your business??These are just the bare minimums and I would guarantee your not doing them. ?
The third reason is you’re with the wrong real estate company.?Yeah I said it.?If your company does not provide you what you need to grow, whatever that is, then you’re with the wrong company.?I’m not saying that my company is right for everyone, but what I am saying is that if you are not growing where you are at then it is time to make a change.?Look, I get it, change is hard and scary, but one thing is for sure if you keep doing what you’ve always done, you will keep getting what you’ve always got.
I’m Jon Myers, the Managing Broker for….. Oh Wait!?I said if you stayed till the end you would get a bonus tip that would set you apart from everyone else. So, here you go!
I want you to go through all your commonly used documents and write one to two sentences for each one then do an explainer video for them.?While you’re writing that video, think of 3 commonly asked questions for each document and do a video for them.?Now take these videos and send them out weekly to those in your database.
Sales is a know, like, and trust game.?If you have clients in your database they already know you, these videos will allow them to trust you, and people like who they trust.
If you have any questions about what I talked about today write them and the comments below or feel free to message me.
?If you would like to know more about Realty ONE Group or would like to easily schedule and interview the links are below and until next time I hope you have an absolutely phenomenal day!
Learn More -> www.Keep100NC.com
Schedule Appointment -> MakeMoney.Keep100NC.com