Real Estate Brokerages Are Changing How They Handle The Demand For Home Showings

The real estate industry is experiencing extraordinary change. With the ever-changing economic landscape transforming the industry, brokerages must be agile and responsive to meet the demands of both buyers and sellers. One of the ways in which brokerages and agents are adapting is by transitioning to the use of on-demand showing agents. By doing so, brokerages and agents can meet their property showing needs in an expanded and cost efficient way.

The Fluctuating Demand for Showings:

Low inventory and high interest rates has cause the home-buying market to be turbulent, the demand for home showings continues to fluctuate up and down. Adaptive brokerages are determining the lowest threshold of showing agents needed to keep within the company and utilize outside agents when demand rises. No company wants to over-hire for showing agents right now, especially with the fluctuating demand. This is why they are turning to on-demand showing solutions to help fill the gap when demand rises.?

Optimizing Brokerage Finances:

When brokerages hire full-time showing agents, they bear the costs of salaries, benefits, and training. On-demand showing agents do not require brokerages to bear these expenses. Instead, brokerages can outsource their overflow of showings to third-party companies. By doing so, brokerages can keep their overhead ow and profits high while meeting the needs of the clients they serve. This strategic pivot allows brokerages to maximize their efficiency by relying on outside professionals.

Decreasing Showing Agent Turnover:

The real estate industry is infamous for its high turnover rates. One of the reasons for this is that many agents tend to remain ‘dormant’—they may receive fewer showings when the market isn’t as hot. These agents become disheartened and may eventually leave. By pivoting their strategy, they are able to keep fewer showing agents on board, which increases the number of showings the agents will take on, leading to less turnover.?

Revolutionizing the Real Estate Industry:

The use of on-demand showing agents is revolutionizing the real estate industry. By adopting this new model, brokerages can minimize their expenses, increase efficiency, and remain competitive in the industry. As demand for showings continues to grow, brokerages cannot afford to remain stagnant. The ability to keep their showing agents busy, decrease agent turnover, and lower costs are the benefits on-demand showings bring in the market. On-demand showings help brokerages focus on their core operations while professionals handle their showings overflow. If this is the direction the industry is heading and more brokerages adopt this pivot, it will undoubtedly set a new benchmark for the real estate industry and make showings a far smoother experience.