Real Estate Agent Marketing Checklist

In the competitive world of real estate sales, having a solid marketing plan is crucial.

Whether you're new to the field or looking to refine your approach, this checklist covers the essential steps to help you promote your business and connect with potential clients.

By following these guidelines, you can build a strong presence, attract more clients, and succeed in the real estate market.

1. Create a Marketing Plan

• Write Down Your Goals: Start by deciding what you want to achieve with your marketing efforts, like attracting more clients or increasing your sales.
• Plan Your Strategies: Choose the methods you’ll use, such as social media, local events, or online ads.
• Review Regularly: Check your plan often to see if it’s working and make changes if needed.

2. Know Your Market

• Stay Updated: Read real estate news and trends to stay informed about what’s happening in your area.
• Share Information: Post interesting updates on social media or your website to keep your audience engaged.

3. Watch Your Competition

• Check Out Other Agents: See what successful real estate agents in your area are doing.
• Learn from Them: Notice what works for them and think about how you can apply similar strategies.

4. Team Up with Local Businesses

• Partner Up: Collaborate with nearby businesses to offer special deals or discounts.
• Create Win-Win Opportunities: Make sure both you and the local business benefit from the partnership.

5. Support Your Community

• Sponsor Events: Get involved by sponsoring local sports teams or community events.
• Build a Positive Image: Show that you care about your community, which can help attract clients.

6. Make Videos

• Create Educational Content: Make videos that offer useful information about buying or selling homes.
• Share Online: Post your videos on platforms like YouTube or social media to reach a wider audience.

7. Use Zillow Premier Agent

• Access Leads: Join Zillow Premier Agent to get leads and use powerful tools to manage your clients.
• Enhance Your Visibility: Appear on Zillow’s network and connect with clients who are looking to buy or sell.

8. Organize Your Leads

• Track Sources: Record where each lead comes from to understand which marketing methods work best.
• Adjust Strategies: Use this information to focus more on what’s most effective.

9. Focus on Niche Markets

• Identify Strengths: Look at what types of properties or clients you’re best at handling.
• Target Your Efforts: Direct your marketing to those specific areas where you excel.

10. Host Open Houses

• Promote Online: Use social media and real estate websites to advertise your open houses.
• Invite Neighbors: Host special events for neighbors to generate more interest and potential buyers.

11. Create Virtual Tours

• Use 3D Tours: Make Zillow 3D Home? tours to offer virtual walkthroughs of your listings.
• Engage Buyers: Provide an interactive experience that helps potential buyers explore homes from anywhere.

12. Use Drone Footage

• Capture Aerial Views: Use drones to take high-quality aerial photos and videos of properties.
• Showcase Features: Highlight the property’s location and surrounding amenities from above.

13. Hire a Professional Photographer

• Get Quality Photos: Invest in a professional photographer to take stunning pictures of your listings.
• Stand Out: High-quality photos make your properties look more appealing to buyers.

14. Build a Lead-Generating Website

• Create a User-Friendly Site: Make sure your website is easy to navigate and works well on mobile devices.
• Include IDX Listings: Display MLS listings on your site so visitors can view homes and contact you directly.

15. Share Valuable Content

• Write Blogs and Posts: Offer helpful advice and insights about the real estate market on your website or social media.
• Engage Your Audience: Provide content that answers common questions and is interesting to potential buyers and sellers.

16. Start Email Campaigns

• Send Regular Updates: Keep in touch with your leads and clients through newsletters or updates.
• Include Useful Info: Share market updates, tips, and news to stay on top of their minds.

17. Be Active on Social Media

• Use Multiple Platforms: Create accounts on Facebook, Instagram, and other platforms to reach different audiences.
• Engage and Post Regularly: Share updates, photos, and interact with followers to build your online presence.

18. Invest in Paid Ads

• Try Online Ads: Use platforms like Google and Facebook to run paid advertisements.
• Track Results: Monitor the effectiveness of your ads and adjust your spending to get the best results.

19. Use Direct Mail

• Send Flyers and Postcards: Reach potential clients with printed materials like flyers, newsletters, or postcards.
• Include Helpful Information: Provide valuable details about the market or upcoming open houses.

20. Have Business Cards Ready

• Carry Physical Cards: Keep business cards on hand for in-person networking.
• Use Digital Cards: Have a digital version to share easily via email or social media.

21. Build a Referral System

• Ask for Referrals: Encourage past clients and contacts to refer new clients to you.
• Track and Manage: Keep track of referrals and follow up to maintain relationships.

22. Show Client Appreciation

• Give Gifts or Host Events: Thank your clients with thoughtful gifts or appreciation events.
• Stay in Touch: Continue to nurture relationships even after a deal is closed.

23. Request Reviews

• Ask for Feedback: Request reviews from past clients to build trust with potential new clients.
• Showcase Testimonials: Display positive reviews on your website and social media.

24. Make Contact Easy

• Display Contact Information: Ensure your phone number, email, and other contact details are easy to find.
• Be Responsive: Respond quickly to inquiries to demonstrate your reliability.

25. Keep a List of Service Providers

• Have Trusted Contacts: Maintain a list of reliable local professionals, like mortgage brokers or inspectors.
• Offer Recommendations: Refer clients to these trusted providers when needed.

Conclusion

By following this comprehensive checklist, you can create a strong marketing strategy to grow your real estate business.

Each step is designed to help you connect with potential clients, enhance your visibility, and stand out in the competitive real estate market.

Stay organized, be proactive, and continually refine your approach to achieve the best results.