Many businesses believe that hiring a single marketing executive can handle all their needs. However, the reality is more complex and often more expensive than anticipated. Here’s a breakdown of the true costs of building an in-house marketing team versus partnering with Cooperfields.
Generalising In-House team:
A marketing team can take many forms, and the costs can vary significantly based on its composition and activity levels. Most businesses think if they hire a marketing executive for around ￡22,000, they will handle all marketing needs. What many business owner fails to realise is they still need to invest a lot of time in them, managing them and guiding them can be very time consuming, plus they have to oversee all work before publishing. As they are at the start of their career, the experience is not there, plus there would also be lack the ability to generate ideas and solutions, no matter how good they are at delivering tasks. A team of a junior level requires significant effort from the owner.
- Marketing Executive: ￡22,000 - ￡28,000 annually
- Marketing Manager: ￡30,000 - ￡40,000 annually While a marketing manager can generate ideas and content, they might not be able to deliver everything, necessitating the employment of a marketing executive for execution.
- Senior Marketing Manager: ￡45,000 - ￡50,000 annually Even with a senior marketing manager, the business owner still needs to invest time and provide direction.
- Marketing Director: ￡65,000 - ￡120,000 annually A marketing director requires a full team to deliver effective results, significantly increasing costs.
Additionally, you will need specialists for specific tasks:
- Website Development: ￡5,000 - ￡30,000 depending on complexity
- Designer: Costs for creating all collateral
- Content Writer: Costs for producing content
Hidden Costs:
- Design Work: Likely outsourced, with a brochure costing up to ￡1,000 plus printing costs
- Preferred Equipment: Marketing professionals often prefer more expensive equipment like MacBooks
- Ongoing Training: Staying updated with the latest trends and algorithms requires continual investment
- Software: Adobe Suite, Canva, InDesign and other necessary tools
- PR Agency: Additional costs for specialised support
Breakdown of In-House Costs:
- Marketing Tools and Software: ￡85.99 pcm (￡1,031.88 annually)
- CPD Courses for Staff: ￡3,000 annually
- Staffing Costs (NI, Taxes): Variable (Significant)
- Annual Leave and Sickness: Variable (Significant)
- Marketing Manager: ￡30,000 - ￡40,000 annually
- Marketing Executive: ￡22,000 - ￡28,000 annually
- Outsourced Services: ￡1,000 pcm (￡12,000 annually, minimum)
Total Annual Cost: ￡68,031.88 - ￡84,031.88 + Staffing Costs
Cooperfields Proposal for 20hrs per month (excluding building a website):
- Marketing Tools and Software: Included (e.g., Adobe Suite, Canva)
- CPD Courses for Staff: Included
- Staffing Costs (NI, Taxes): None
- Marketing Director: Included in service
- Marketing Manager: Included in service
- Marketing Executive: Included in service
- Designer: Included in service
- Web Developer: Included in service to maintain website (new builds costed separately)
- Outsourced Services: Included in service
Total Annual Cost: ￡36,660 + VAT (￡3,055 + VAT per month)
Why Choose Cooperfields as Your Outsourced Marketing Team?
Choosing Cooperfields means you’re not just hiring a marketing team—you’re gaining a strategic partner with over 30 years of combined experience across a variety of industries and sectors. Here’s why partnering with Cooperfields makes sense:
- Experience and Expertise: With decades of experience, we understand the nuances of different industries and can hit the ground running. You won’t need to invest time in training or managing us. We take over all marketing functions seamlessly, providing you with a single point of contact for ease and efficiency.
- Cost-Effective Full-Service Team: For the cost of hiring a single Marketing Manager, you gain access to an entire team of experts. This includes strategic thinkers, creative designers, content writers, and experienced web developers—all working together to deliver ideas, solutions, and strategies that drive your business forward.
- Integrated Approach: Our team doesn’t just work for you; we integrate into your business, aligning our strategies with your goals. We become an extension of your team, ensuring that all marketing efforts are cohesive and targeted.
- Significant Cost Savings: By choosing Cooperfields, you avoid the substantial costs associated with building and maintaining an in-house team. There are no hidden expenses—everything from tools and software to training and outsourced services is included in our service, giving you predictable costs and significant savings.
- Efficiency and Speed: Having a large team at your disposal means tasks are completed faster and more efficiently. Even though we aren’t full-time employees within your business, our collective expertise ensures that projects move quickly, delivering results without the delays often associated with smaller, in-house teams.
Cooperfields offers the perfect balance of experience, efficiency, and cost-effectiveness. We handle your marketing needs so you can focus on what you do best—running your business.
