The Real Benefits of Link Building: How Building a Strong Backlink Profile Can Drive More Traffic and Leads

What Even Is Link Building?

If you’re new to the world of website ranking, learning the SEO game may seem like a daunting endeavor, full of impenetrable terms — like link building. But don’t worry, it’s simpler than you think.

Link building is the process of getting other high-quality websites to link to your website, and these links are called backlinks.

Search engines like Google view backlinks as votes of confidence in your website. When other sites link to yours, they’re vouching for you and letting Google know your site is authoritative and credible. So, the more high-quality backlinks you have, the higher your website will rank in search results.

But not all backlinks are created equal. To get the most benefit from link building, the websites that link to yours must be as credible, authoritative, and relevant as your own — or even more so.

If a website with no traffic and no credibility links to yours, that doesn’t really give you a boost. But if a well-known authority website in your industry provides the link, Google is impressed.

For backlinks to be worthwhile, the linking website must be relevant to your website’s industry, topic, or niche. If a used car baron links to your pet food article, Google doesn’t really care, and might even penalize you.

Relevant keywords in the anchor text for backlinks can also boost your website’s rankings for those keywords.

Internal Linking: A Quick Note

Internal links can boost your SEO, but not as dramatically as backlinks. Internal links keep visitors in your website ecosystem longer, while backlinks from other websites improve your credibility and are more effective for SEO. They can significantly enhance your website’s credibility in Google’s and readers’ eyes.

Content Counts

If you’re looking to improve your website’s SEO ranking with backlinks, producing high-quality, valuable, link-worthy content that appeals to others is one of the best ways to do it. The right backlinks can widen your audience by the thousands — but if you don’t have any great content, there’s no reason for anyone to link to your site.

Learn how we help businesses craft backlink-worthy content.

The Gift That Keeps on Giving

The benefits of successful link building range from increased traffic to a wider audience to more qualified leads. That’s great news for you, your business, and grabbing that ever-elusive top Google ranking.

The catch? Link building takes time. It can take anywhere from three to twelve months for the full benefits to kick in.

So if you’re interested, there’s no better time to start than right now.

Need help? Reach out to start the conversation!