Real behind the customer -3rd

What is the relation of user centric to marketing? And how to find the way to link the business model to the marketing frame work?

User centric to marketing by logic its starts with knowing your audience and understanding them well. I think you have a question!!

Okay let me discuss more and tell you some question you may asking right now, how to make my persona in the right way and traditional way to make the persona is the best way or not?

Very well my answer is the traditional way don’t enough to know your audience and not the best way to mapping the customer journey.

# How we can start to adopt the user centric approach?

It’s not easy to convince somebody to do something unless you know them, the better you know them the easier you convince them. It’s not just how they tastes are or how many children they have or if they own Audi or not. But we need to understand the small details about them.

Think for a while how to start now! You should start with your customer if you know your customer better you will reach him easily and in effective way with lower cost.

The market research for a company is extremely high cost and loss of time will totally happen so let us think how to collect data about the customer and without loss in money or time.

Every company have a sales team actually it’s the team how may place with the customer face to face and have a long time communication with him.

Let your sales team the first step to know more about your user your sales man will give you amazing insights about the potential customer and the current market results and behavior about the users they will also have something like testimonial to customers for free!

All the question like who they are? What they trying to achieve? What their goals and what are their pain points? Sales team is always a good place to start with.

Your second place will be the customer service team or the customer success team, this team is follow up and answer the customer question every day and they have a much information that you can collect it and use it to test and know your customers and they will answer a question like What is their frustrations? What their struggles? What do they wish the product do?

This your starting points to focus your customer and know more about them, there is another way to know more about your target audience and the potential users which is the search terms and the related keywords and how the search behavior that your potential customer acting, this research will let you know more about who they think and what are their pain points and what they actually need in this market you can you your website traffic in the first place to analyze your audience then the related websites and the competitors if located.

Google analytics and the search engine optimization tools can help you in this case to know more about the keywords that your audience search for and how they think and want.

If you are looking for additional metrics to measure there is an infinity number of metrics you can measure but for my recommendation you may like to measure session recording and to see heat maps of your website to know more about customer behavior.

Heat maps can be tracked by tools like hotjar or crazyegg this is a good tools to know more about your audience and their behavior in your website where they move the mouse and how the last keyword they read.

Client experience, or UX, has been a popular expression since around 2005, and as indicated by tech research firm Gartner, the attention on advanced experience is not, at this point restricted to computerized conceived organizations any longer. Odds are, you've known about the term, or even have it on your portfolio. In any case, as the majority of us, there's likewise a decent possibility that you now and again feel uncertain of what the expression "client experience" really covers.

To design in a user-centric way identify the people who will use the product, what they’ll use it for, and the conditions under which they will use it. Observe people’s lives, hear their hopes and needs, and get smart about your challenge.

What is exceptional with respect to UCD is that it is logical or more all qualities try, cycle, gaining from disappointment and examination. For example client research is tied in with conversing with individuals about their difficulties, objectives, and impediments. Anyway there will be minutes where you'll require more setting, history, or information than a man-on-the-road style meeting can offer.

Talk with people you're planning for legitimately through close to home, gathering or master interviews. There's no better method to see their expectations, wants, and desires. Record the input you hear and utilize this opportunity to pose more inquiries and drive your thoughts further.

Responsive principles of user-centered design:

· clear understanding of the users, tasks and environments;

· evaluation-driven design;

· considering the general consumer experience;

· involving the client within the design process.

Reason being that reports like IBM CEO Insights has stated that consumers are active on social media channels for no less than 6 hours a day. This clearly explains the indispensable role that social media plays in shaping and influencing the opinions of the consumers.

In such a scenario, it becomes essential for every business to invest exhaustively on social media engagement. So frame strategies to engage with your target audience and customers on all social media channels as they are clearly the best place to reach them.

This is one of the best times to get a peep into the customers psyche. So frame a questionnaire and hand it over to your customer service representatives.

On every occasion when your customers contact your service representatives, they can ask queries about the customers likes/dislikes in relation to the product or service usage.