Real Advertising

Real Advertising

Fred Gallagher Fred Gallagher

Fred Gallagher

Retired from work but not from life

发布日期: 2016年12月8日
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The creation of the USP alone was a stunning example of a USP. For some time, Ted Bates & Company (the agency that Reeves worked at) was the only advertising agency that specialized in creating advertising based on a USP (very meta, I know).


Reeves was behind many of the most famous slogans of all time, including "melts in your mouth, not in your hands" for M&Ms.


They created stunning results for their clients, but also for themselves. Their billings went from $4 million a year to $150 million per year. That’s about $1.2 billion in today’s dollars.

Share this book with your network and social media connections today:Today on Readitfor.me - the origin of the USP in Reality in Advertising by Rosser Reeves. Get a free account and read it today: https://readitfor.me/32001 


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