ReadyLIFT recently acquired Zbroz Racing
ReadyLIFT recently acquired Zbroz Racing
Big news! ReadyLIFT recently acquired Zbroz Racing, a prominent aftermarket performance parts manufacturer focused on UTV and snowmobile suspension components. Zbroz was founded in 1998 by the four Zollinger brothers after their successful snowmobile hill climbing career. Today the company provides suspension products for snowmobiles and UTVs and sells primarily through their direct-to-consumer website.
“We are thrilled to welcome Zbroz to ReadyLIFT,” said Bryce Castleton, ReadyLIFT President. “Zbroz enhances ReadyLIFT’s product portfolio beyond pickup trucks, Jeeps, and SUVs, grows our customer base, and broadens our footprint in the aftermarket suspension market, while also providing Zbroz access to our global sourcing platform and distribution network. Consumers of automotive and powersports aftermarket parts are passionate about performance, reliability, and quality, and they demand technical excellence. With Zbroz’s impressive reputation for quality and performance, ReadyLIFT is better positioned to serve consumers with the reliable products they want, backed by our outstanding service.”
“We are excited to join forces with ReadyLIFT, as we bring Zbroz design and innovation together with their best-in-class capabilities, leadership, manufacturing, and distribution,” said Nate Zollinger, founder of Zbroz. “We have always focused on delivering an exceptional customer experience, and we believe this combination enables the combined company to offer customers more products they want from sources they trust.”
About Us:
Zbroz (short for Zollinger Brothers) is comprised of 4 brothers: Lance, Ryan, Anthony and Nathan. Zbroz Racing specializes in the niche market of snowmobile shocks, ATV shocks, and UTV Shocks. Zbroz Racing was formed in 1998 as we started racing modified snowmobiles professionally on the Rocky Mountain snowmobile hill climb circuit. Our quest to be the very best began as we looked to dominate in modified classes. We quickly realized everyone was fast, but unable to reach their true potential due to the lack of control. We needed a better snowmobile suspension system. In 1999 we started working with Mike Hallock, and with his help and that of many other industry leaders we found great success, claiming 6-world king titles, 19 World titles and 2 X game appearances. Our motivation and experience is rooted in racing.
We continue to enjoy all forms of off road racing and Nathan still competes as a member of the Arctic Cat hill climb team. There is no better testing ground for snowmobile shocks, ATV shocks, or UTV shocks than the racetrack. That is why we support riders in multiple forms of racing. This allows us to have our products tested extensively, ensuring we provide our customers with the very best product available today.
Glenn Floyd (Head of Fabrication)
I have always believed that if man built it, I can build it better. I was introduced to the Dunes in 1995, and have always been an avid 3 & 4 wheel lover. “I dig it!” At the time I was working at Northern Valley Fabrication, a local sheet metal shop. I was running an Amada 1500 watt Laser, Amada Turret punch press & 14’ 8 axis back gauge Amada brake, among other tools. I bought an ’86 Honda ATC 250r 3 wheeler from my boss and was excited about making it my own. I started with an aluminum skid plate; I could run all the tools to build it but could not weld it. I had my boss show me how to turn on the Miller tig-welding machine and started practicing every day after work until I was good enough to weld my skid plate.
A short time later I was approached by James Godfrey about welding his snowmobile rear suspension arms after hours. For 3 ? years I would go home from work and tig weld his rear suspension arms. This is where I learned how to weld.
During the James Godfrey years I was approached by and started welding products for Shawn Olsen of Powder Lite products, Jody Breding of Trix Tuff, Jack Harris of Harris Auto Body and at that time I also met Cam Miller. We hit it off and started building a lot of parts. Our first project was my first Banshee Chassis (frame, a-arms, steering stem and swing arm.)
Cam started H.S. Customs in 1997 and I started Chromoly Plus that same year. We started working as a team building sand drag racing chassis, suspensions and parts. We had a reputation for building sweet looking chassis that went straight down the track.
During this time Cam and I got into Harley’s and we built 6 or 7 of them for different people.
The fall of 2004 was exceptionally slow for Chromoly Plus and I started looking for alternative work. In January 2005 I started working at ZBROZ racing building the Ars Fx swing arm. After a couple months of this I was needing more to do. We started building all the other parts that we currently have today.
We have grown a lot in 4 years, we now have myself and 2 other guys working in the fabrication shop. We are always busy keeping up with what we currently build for 4 wheelers, snowmobiles and side by sides, plus all the parts we would like to build in the future.
It’s Bright and sun shiny out there! Lets Ride!!!!
ABOUT US
ReadyLIFT? Suspension Inc. was founded in 2006 on the principals of developing a line of economical yet innovative suspension leveling products that would allow Truck and SUV owners to be able to “level” their vehicle in order to install Plus-size wheels and tires. ReadyLIFT realized that there was a huge consumer market that didn’t want a big lift kit that would compromise fuel economy along with the factory ride and handling. The original ReadyLIFT line of suspension products was developed to provide consumers with a cost-effective alternative for their needs, essentially designing the exact product they were looking for – clearance for bigger wheels and tires, an improved ‘leveled’ stance, and that “factory” ride & handling.
In 2010 ReadyLIFT embarked on an effort to expand its suspension beyond leveling while maintaining its emphasis on superior performance including factory-like ride & handling. With the advent of ReadyLIFT’s Smart Suspension Technology (SST), ReadyLIFT entered the challenging world of lift kits. ReadyLIFT focused on key features like ride, handling, turning circle, bump steer, reliability, and durability. With these goals in mind ReadyLIFT developed world-class moderate lift kits delivering great driving characteristics, ground, and tire clearance while improving curb appeal with lifted yet livable stance. Also, ReadyLIFT added the SST3000 performance shock absorber to provide longer travel while delivering factory-plus capability.
In 2014 ReadyLIFT launched its next innovation in suspension technology – complete lift kits for late model trucks and Jeeps. These lift kits range from 5” to 8” inches depending on vehicle application. The improvements in curb height maximize ground and tire clearance ensuring the truck is capable of anything the road or trail can throw at it.
In 2015 ReadyLIFT launched its full-line Jeep JK Wrangler suspension product portfolio. These products embody everything ReadyLIFT stands for – quality, reliability, durability, performance, style, and capability. The Jeep line extends from simple leveling solutions to radical ‘long arm’ designs trail proven throughout Moab and the Rubicon Trail.
ReadyLIFT Suspension Inc. was acquired by Mangrove Equity Partners in 2015. This ownership group is committed to growing ReadyLIFT and its subsidiaries into strong, capable aftermarket equipment brands. To that end ReadyLIFT acquired All Sales Manufacturing in 2016 to bolster its manufacturing and machining capability. The acquisition also yielded a wonderful brand ready to blossom – AMI Styling. AMI Styling is a leader in billet accessories with products including emblems, door handles, fuel doors, antennas, knobs, grab handles, levers, and recovery products including Demon Hooks.
ReadyLIFT is the most widely known and consequently the most successful manufacturer of leveling, mild and complete ‘big’ lift kit systems in the market today. By providing quality products designed and manufactured to give the customer exactly what they want without compromising ride or handling quality, the message has been well received.