Ready to unlock the potential of Location Intelligence?
In our summer newsletter, we're diving into the power of Location Intelligence and how it helps businesses like yours find optimal locations, understand customer insights and drive growth.
Best wishes
The Newgrove Team
Visualise your customer data on a map and build a demographic profile
Efficiently managing the business demands of sourcing and enhancing customer data is key to unlocking the insights it contains. Effective marketing requires precise customer targeting and decision-makers need to have confidence in the data being used for profiling.?
Geo-coding is a process of locating and mapping customer records. This is essential to understand how far customers are prepared to travel to a different store and identify competition between nearby stores. Radar is an example of a detailed geodemographic dataset that can enlighten customer addresses by revealing the different types of neighbourhood that they come from.
Appending this data has traditionally been a technical task, but now systems like Periscope? are available to rapidly code up customer databases with external data. This functionality enables marketers to gain greater insight on their customers and deploy more targeted marketing campaigns, empowering businesses to unlock new levels of precision and efficiency.
Try Periscope? to elevate your customer data enhancement to an easy and effortless process.?
How do intelligent insights facilitate business expansion?
Expanding your business can be an exciting endeavour, but it also comes with its own set of challenges. As future proofing your expansion plans hinges not just on the decision to grow, but on the meticulous selection of the right locations. This is where Location Intelligence steps in as an indispensable tool, delving into a wealth of data to uncover insights crucial for making strategic decisions.
There are five key areas to consider before businesses contemplate expansion using location planning. As well as budgeting for the direct costs of securing and fitting out premises, businesses need to assess the accessibility, growth potential and sustainability of a local area. It’s also paramount that the brand or offer aligns with local demographics and consumer demand.
This is where Periscope? is your strategic ally enabling you to visualise complex data sets to gain greater insights.?
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What's new with Newgrove?
Feature focus on Periscope? - Search Areas
We work with many leading franchise brands – particularly in the Health and Fitness sector. For years many of these clients have used Periscope? to find the top areas for new gyms. As these become harder to find using simple area profiling and competitor analysis, we have developed a unique proprietary methodology for building Search Areas. These are made up of evenly sized hexagon-shaped areas.
Just like a jigsaw of the UK, these ‘hex’ areas avoid the vagaries of postal geography and fit together perfectly to form a network of even territories for marketing to potential franchisees.
Feature focus on Periscope? - Territory Planning
Effective territory planning is a corner-stone of successful business expansion and operational efficiency. Using the new Territory Planning capabilities in Periscope? you can meticulously analyse geographical data to delineate optimal territories. This includes evaluating demographic information, customer density and competitor presence to ensure balanced and profitable territories.
By leveraging these intelligent insights, it enables you to maximise sales potential, allocate resources more effectively and enhance market coverage providing you with a stronger competitive edge.
Feel free to reach out to us?with any questions on Periscope? or Radar, or any suggestions for topics that you'd like us to cover in our future newsletters.