Ready to unlock the Black Box? | OMR Masterclass

Tired of feeling lost with Google's PMax campaigns?

Google has sold Performance Max as their most powerful ad technology yet. But every day, brands and retailers struggle with the disparity between this one-size-fits-all technology and their unique business challenges.

??? Why does PMax feel like a Black Box?

PMax's automation of ad placements and optimization across various channels comes at the expense of transparency and control.

This lack of granularity makes it difficult to steer PMax towards your specific business goals, leading to frustrations like:

• Lack of transparency: Limited insights into where ads appear and how budgets are spent.
• Brand cannibalization: PMax campaigns may compete with your existing keyword strategies, potentially eating away valuable traffic.
• Neglect of longtail products: Without careful management, PMax overemphasizes your top-selling products, limiting the exposure of strategically more important items in your inventory.

?? Overcoming the PMax Limitations

Instead of relying solely on traditional Sales Volume and Efficiency (ROAS) metrics, consider a multi-dimensional approach:

• Average Order Value (AOV): Encourage the promotion of products with higher cart values.
• Profit Margins: Prioritize high-margin products to maximize profitability.
• Brand Alignment: Strengthen your brand by featuring products that align with your values.
• Inventory Levels: Ensure ads focus on products that are in stock.

By feeding PMax's opaque algorithm with a multitude of superior business metrics, you'll gain more granular control, leading to better campaign optimization and an unprecedented boost to strategic decision-making.

Meet us at OMR for more actionable PMax insights!

Want to learn more? Then register for our masterclass on May 7, from 4:45pm - 6:15pm and get inspired by real-world case studies with take-home lessons to major challenges such as …

• Brand cannibalisation
• Bestseller bias
• AOV collapse?
• … and much more!

We'll show you how to turn these challenges into wins with the right knowledge - knowledge that we’ll share with you.Register now:Join our Masterclass and get your free Google Ads account audit at OMR 2024!

??? Let's get personal and talk Google Ads

Besides joining our Masterclass, make sure to swing by our cozy booth no. D07 in hall A3.

There’s nothing we love more than a good old in-person chat, especially when it comes to navigating the challenges of Performance Max and Google Ads.

Plus, we’re offering free Google Ads audits!?Because who doesn’t love free stuff?Make sure to book an appointment for a quality chat without rushing it!

?? Is PMax eating your Search campaigns for lunch?

Let's fix that! Our Senior Client Success Manager, Ines Weber , is sharing her secrets at SEAcamp Jena on April 18th.

In her talk, "Cannibalization or Co-Existence: PMax and Search", Ines will cover:

?? How to make sure PMax and Search play nicely together for maximum results.

?? The inside scoop on using page feeds to get the most out of PMax across different channels.

?? Tips for staying on top of reportings for more insights into PMax.

Whether you're a seasoned pro or just getting started, this session is packed with takeaways to boost your digital advertising game. So check it out if you have the chance!