Ready to Take Off

Hey, we’re glad to meet you. What have you been doing this week aside from taking our breath away?

Are you shy? Ok, ok, we’ll go ahead first. We’ve been reading a lot this week. But before we share more about it, let’s play some music.

Better, right?

Book

So, yeah, we’ve just finished this book. It’s called “This is Marketing“ by the one and only Seth Godin and it offers a lot of his marketing wisdom, collected and curated by him for the past quarter century. A truly fascinating read that provides an approach which will be applicable for centuries to come. If you don’t know how to identify your smallest viable audience, if you’re looking to build trust with your target market and you want to draw on the right signals and signs to position your offering, then this book is for you. Here is a quote that we find useful:

“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.”

Seth Godin

Articles

One of the articles that have captured our attention is called “Why Businesses Should be Led by Designers“ by Creative Review. Its main idea is that design thinking at executive level can transform an organization and that it may even be vital for the survival of some companies.

Another one is “4 Odd Brain Hacks That Will Supercharge Your Creativity“ by Inc. The article gives you 4 ideas that you can apply at your workplace to boost your creativity.

Tweets

Here are some insightful tweets that we found insightful, funny, or otherwise nice to share with you:

We’ll stop here, because we think we’re talking too much… So what did you read this week? We’re all ears.

By the way, we’ve been working a lot lately and now?we have a new website. Would you mind checking it out?

Until next time. It’s a date!