Ready for Summer Marketing?

Happy Almost Summer!

Here are some refreshing website and marketing starters to set the bar high for your day:

GIVE IT SOME THOUGHT: Do you have people in your company who are the "go-to's" when it comes to specific topics of expertise? Do you keep them hidden away, or do you empower them to lead webinars, judge awards, blog, be a guest on podcasts, and act as a thought leader when it comes to public relations? Their authority can push your brand ahead and take your marketing to a new level. We've curated some inspo here, and if you need any branding, blog creation, or P.R. help, be sure to reach out!

SALES ARE TIK-KING: Is your brand using social media to its full and glorious potential? If you've been hesitant to start a TikTok page for your brand, you may want to take a look at these statistics:?

• 1 in 3 TikTok users says they were inspired to purchase something recommended by a Creator on the platform.?
• TikTok users spend more than 850 minutes on the app per month.
• TikTok has 1 billion monthly active users.

While we've got you in the sales mindset, you should also keep an eye on other social platforms. Messenger has added recurring automated messages (think presale and product alerts, newsletters, cross-sells, and any content to help trigger conversions). And while LinkedIn added Product Pages in 2020, you will soon be able to add products to your personal page (but they have to be on your company page first). We haven't even gotten to Instagram yet! Reel videos are seeing 22% more engagement than regular videos - and you can now pin your posts to the top of your profile! And there's more! (Really, a lot more.) To maximize your social media's potential, you can learn more about our services here.

PROFILE ME: SEO can be a lot. There's a ton of jargon. You need everything optimized; your page speed needs to be incredibly fast; your website needs to be amazing on mobile; and backlinks - you need to be after backlinks constantly. We can go on and on. BUT when was the last time you updated your Google Business Profile? Have you added news posts and photos in addition to services and descriptions? Here's what happened when we did just that for one of our financial clients.?

THERE'S A TWIST: Do you get stuck in day-to-day things and forget how much your company has grown and changed? Your website and branding image should evolve with you! The Brandtenders at Lounge Lizard brought new eyes and ideas to Twisthink, a company that creates radical digital strategies and combines them with emerging technologies. The result: A new logo, letter marks, and complete downloadable brand guide, as well as a website redesign with a lot of twists and turns to keep visitors engaged. See what we did!

SO MANY QUESTIONS: What would The Lounge newsletter be without monthly trivia? Submit your answers in a comment below, and we may feature one in the next round!

TRIVIA Question: What Ocean Spray slogan can be credited to our CEO?

(WE NEED ANSWERS: Last month's trivia question asked for the airline that had its marketing company work on a custom pair of high-tech white leather sneakers. The answer is: Virgin America.)

Happy Pride Month!

The Marketing Mixologists and Brandtenders at Lounge Lizard

P.S.: Want to learn more about the Lounge Lizard team or services? Morning lizards and moon lizards can visit us here.