Ready, Set, LAUNCH! The Blueprint Every Coach Needs.
What you’ll learn today:
Have a program or product launch coming up? If you want it to go off without a hitch, you’ve come to the right place!
As you may know, there are a lot of moving pieces associated with a successful launch.
Even in the best of circumstances, launches can be complicated and feel overwhelming, so let’s jump right in on this primer to launch management success…
The Many Faces of a Launch
Some of the most common launches our coach & consultant clients roll out include:
Or, your launch might announce a significant change in your business, like:
Think Like a Marketing Pro to Guarantee Success
If you’ve ever launched anything before, you know the sometimes-painful reality of trying to juggle all the moving parts… without completely derailing yourself.
A million and one thoughts have probably run through your head. Thoughts like:
While it’s impossible to cover every step to a successful launch in one blog post, we can give you some helpful tips.
The first one? Think like a smart marketer.
How? Focus on these key traits (plus some corresponding stats that prove why they’re important):
3 Best Recommendations for Coaches & Consultants
Building on the list above, here are 3 simple recommendations we’ve found useful after having helped clients with hundreds of launches over the years:
#1. Clearly define roles. Know who your go-to people are:
#2. Create a clean, visual outline of key dates:
#3. Don’t go it alone! To maintain your sanity, you NEED support. Our launch experts are here to:
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Need some help? Schedule a complimentary consultation today.
Launch Like a Pro: A Timeline of Best Practices to Follow
Now for the fun part: it’s time to set your wheels in motion! Here’s a simple timeline of what a basic launch might look like:
This is just a basic summary – remember that you’ll need to schedule and send out associated emails too. These will go out to:
Need a really easy way to keep all this organized? You got it! Get instant access to our Launch Management Blueprint, which includes a super helpful Excel worksheet you can fill in to create your own timeline. Download your free Blueprint:?Launch Management Blueprint
How Automation Can Help Streamline Your Process
Simply put, automation is the process of setting up a series of events that occur with little to no human involvement.
It’s easy to see how automation can help streamline any launch.
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” -Bill Gates
Yet, this amusing quote from the infamous Bill Gates reminds us why it’s important not to singlehandedly rely on automation in hopes that it will increase efficiency.
Instead, take an honest look at your processes first to identify blind spots and areas that need human improvement.
Asking these questions will give you insight to guide your decision-making process around automation:
Here are some of our favorite articles on automation that you may find useful:
Get your FREE Launch Management Blueprint
Now, let’s bring it all together:
You’ve got a new product, service or other offering to launch. You know why it’s essential to think like a marketing pro. There’s a plan in place to implement best practices. You understand how automation can increase efficiency.
What next?
Here’s a FREE Launch Management Blueprint, ideal for coaches & consultants who want:
Access our Blueprint here:?Launch Management Blueprint
Need more help? From automation implementation to full launch management, our marketing experts can support you at every stage of your launch. Schedule a complimentary consultation today.