Ready to scale your real estate business?

LinkedIn offers an unmatched platform to connect with high-value prospects, showcase your expertise, and accelerate growth.

But it’s all down to the mysterious ‘algorithm’ and in this post, I summarize the latest updates so you can use them to develop your own strategy:

Content Performance Insights

• Carousel Posts: Limit to 6-12 slides, with 30-50 words per slide for max reach. Avoid overloading with too many slides.
• Image Posts: Perform best with 3-5 images, infographics, and short descriptive text (900-1500 characters).
• Text Posts: Shorter text posts (600-1200 characters) perform better. Focus on structured posts with 12-20 lines and compelling hooks.
• Video Content: Prioritize short, vertical videos (60-90 seconds), as they outperform longer formats, aligning with recent boosts to the video feed.

Posting and Engagement Strategies

• Posting Frequency: Twice weekly is optimal. More frequent posts yield diminishing returns.
• Engagement Window: The first two hours post-publication are crucial—reply to comments within this timeframe to maximize reach.
• Reposts: Use 'Instant Repost' strategically to reach new audiences (80% of viewers will be new).
• Avoid Multiple Daily Posts: Posting several times a day can dilute engagement.

Tagging and Hashtags

• Tagging Rule of 3: Limit tags to those who are likely to engage. Tags with less than 33% engagement may reduce reach.
• Hashtags: These are currently deprioritized and do not impact reach significantly, especially on desktop.

Timing and Structure

• Optimal Times: Posting between 8:00-10:00 AM local time on midweek days (Tuesday to Thursday) typically sees higher engagement.
• Use Long-Form Content Sparingly: A monthly article or long-form post maintains authority without overloading the audience.

Avoiding Over-Automation

• Limit AI-Generated Content: Excessive AI-written posts can diminish authentic engagement, leading to reduced reach.
• Dwell Time: Craft posts that keep users engaged (e.g., interactive or in-depth content), as dwell time remains a valuable metric, though its impact has lessened.

***

I am no mega-expert in LinkedIn but I have been testing a formula that is working gangbusters.

In early December, I’m hosting a Mastermind to show you exactly what I’ve figured out and:

·???????? how to implement my system,

·???????? how to create authentic posts in minimal time,

·???????? how to expand your network, and

·???????? how to find high value prospects so you can scale your business.

Here’s a link to learn more: https://learn.gowercrowd.com/mastermind-linkedin/

Comment LinkedIn and I’ll DM you with a discount code.

?? repost this to help others up their game too.