Ready Player One? Public perceptions of virtual leisure time

Overall, two thirds of people believe that by 2030 the average person will spend at least 30% of their leisure time in virtual reality – with a third saying 50% or more.

"Organizations that lean into AR/VR technology will increasingly find strategic advantages stemming from that knowledge base as users come to expect AR/VR implementations of products and services they previously consumed in their real-world environment."

DJS Research recently partnered with Maru/Blue to understand the GB public's perception of undertaking some popular leisure pursuits in virtual reality. We reviewed five leisure activities - sporting events, art galleries, bands and music, physical activity and theme parks - as well as grocery shopping and provide insight in to each within the report.

Key highlights:

• Two in five respondents said they would prefer to experience at least one of the six activities offered in VR versus in real life; and one in five said they strongly agree they would prefer to experience at least one in VR
• Personal training, riding a rollercoaster and seeing a major sporting event were the activities people were mostly likely to strongly prefer to do in VR
• More than two in five people, and almost half of women (48%) would prefer a VR personal training session over ‘real life’

"At a time when retailers – not just in the grocery sector – are still grappling with their ‘omni-channel’ customer experience, technology continues to evolve at a remarkable pace and retailers must respond to stay relevant. 

The introduction of VR in this industry would signal a new era in online shopping, and I’m excited to see which retailer will be first to market with this futuristic service.” 

Rebecca Harris Associate Director, DJS Research

You can read the full report on the DJS Research website here.

Thanks to Rebecca Harris, Rebecca Green and Simon Driver for their specialist views, and particularly to Joshua Cooper for providing an expert insight in to the future of VR!

#report #VR #VirtualReality #Retail #Grocery #Sport #Gym #Arts #Exhibitions