Ready to make your website grow? Here are 5 SEO trends to watch out for in 2022

At the center of our SEO trends in 2022, it’s all about content (no surprise there!)

SEO evolves all the time and?it can be hard to stay up to date. That’s why we are here to give you the rundown of 5 SEO trends to watch out for in 2022. So let’s explore these SEO trending topics together!

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1. CREATE CONTENT THAT FOCUS ON SEARCH INTENT

User intent is more important than ever. Google made it clear that satisfying the search intent of users is an important ranking factor. In short, when a user searches for information using a specific term, they need to find the relevant information and they need to find it quickly. Otherwise they will get frustrated, leave your website and Google will interpret that signal as poor search intent.

To make it easier for you, remember that search intent is mainly about :

• looking for information,?
• researching before buying,?
• exploring where to buy,
• researching where to find something specific on a website.

2. CREATE UNIQUE VISUAL CONTENT

We warned you, the SEO trends of 2022 are still all about content.?In 2021, Google announced that its algorithm was getting even better at understanding search intent, not only processing natural language (that was BERT, if you remember) but also images and videos. This new update is called MUM and shows that Google is serious about visual content.?

So how can you create unique visual content?

• Don’t rely on stock images. Chances are your audience spends a lot of time on visual platforms like Instagram or TikTok and they want to see something they haven’t already seen before and, more importantly, authentic.
• Don’t just make videos. Make them live and don’t be afraid to be your unedited authentic self.
• Make your content interactive!

Optimization is still big among the SEO trends of 2022

3. OPTIMIZING YOUR FAQ SCHEMA

Schema itself has been around since 2011 to help the search engine understand web pages better so it’s definitely nothing new. However, FAQ schema uses the schema markup and is still mostly underutilized.?

So of course, we needed to mention it among the SEO trends of 2022 because it’s a great addition to your SEO strategy.?

But first, let’s explain what the FAQ schema markup is. It’s a tag a.k.a a markup that you add to the code of one of your web pages with questions and answers.?

So what is so great about optimizing it??

Google is going to analyze this markup and, hopefully, use it to generate one of the precious rich snippets.?

I say hopefully because that’s where optimizing gets important. Make sure you follow the guidelines given by Google: The FAQ page has to be written by the site itself with no possibility for users to submit alternative answers. Same thing for a product support page listing FAQ, users shouldn’t?be able to submit alternative answers. Then implement it using either JSON-LD or Microdata, keeping in mind that Google recommends JSON-LD.

Then request the indexing of your page on Google Search Console and you are in. You’ve?now all your chances to be featured in a rich snippet!

4. TAKE YOUR?LINK STRATEGY FURTHER WITH DEEP LINKING

Of course, link building is as relevant as ever for a good SEO strategy but it’s 2022, you have to take it further.?

What do we mean by that??

We all have done internal linking by linking our pages together using the URL. Nothing wrong with that.?

But more and more, we see the possibility of linking to content inside the page, giving the user the information they research in a smoother way. This also sends to search engines a signal about specific content.?

Don’t forget that Google has introduced passage ranking as well so deep linking is definitely going to boost your SEO strategy.

5. IMPROVE YOUR LOCAL SEO

First rule of local SEO: it’s not about Google. Yes, we are back to user intent. Remember, user intent should always be at the center of your web marketing strategy. And it’s particularly relevant to local SEO since a lot of people research local business on Google and 76% researching for a local business on their phone will visit a store the same day. This means you need to choose wisely the category you select on Google My Business. This article from Moz explores in details?how to choose Google my business categories.

Don’t forget to claim your social media as well and of course, focus on mobile! Then plan your next step, getting all these positive reviews.

Of course, 2022 is going to be made of more SEO trends so watch out for more tips from us.

?In the meantime, we hope you’re ready to brainstorm more content for your users and optimize your website! If you want more tips from us, check?our insights on the website.