?? Ready to Make Waves in WealthTech? Here’s How Your AI Can Actually Help Advisors Thrive

Hey WealthTech Innovators! ??

So, you’ve got an AI solution for financial advisors. But does it really solve their biggest pain points? After spending time with some top minds in the advisory space (yep, think of advisors who get fintech and have the track record to prove it), I’ve pulled together a quick framework on how to make your solution a must-have for advisors. This is from the perspective of someone who knows the industry’s pain points inside out and is all about leveraging tech for real value, not just shiny bells and whistles. ????

?? Here’s the Deal: What Advisors Really Need

• Behavioral Coaching Tools: Advisors spend serious time keeping clients on track during wild markets. Tools that help coach clients on avoiding panic-sell moments or FOMO buys? Gold. ?? Advisors who use tools like this have 3x client loyalty because they prove their worth beyond returns (shoutout to Vanguard’s Advisor’s Alpha).
• Portfolio Management Boosts: If your AI can help optimize portfolios—tax-loss harvesting, rebalancing, etc.—you’re in the game. Advisors are constantly pushed to deliver results, and anything that makes that easier is a win-win. ??.
• Efficiency in Personalization: Everyone says they personalize; few actually do it well. AI that helps advisors with personalized asset allocation or insights without the heavy lifting? Advisors will be obsessed with you. ??.

?? Differentiate Your Tech with These Features

• Automated Reporting that Looks Amazing: No one wants generic spreadsheets. Visual reports, intuitive dashboards, and data-driven stories make it easier for advisors to shine in front of clients. If your AI delivers on this? Big points. ??.
• Behavioral Insights to Anticipate Client Moves: Morningstar’s behavioral studies show a gap between what clients think is valuable and what advisors believe. AI that understands client behaviors and can predict trends will help advisors close that gap. This is a massive differentiator.

?? Quantifiable Value = Show Me the Numbers

• Basis Points & ROI: Advisors are constantly under pressure to justify their fees. Vanguard quantifies the value of top advisors as adding about 3% per year to client portfolios with best practices. If your AI can bump up those numbers or support these results, make sure it’s front and center in your pitch! ??.
• The Intangible Factor: Peace of Mind: Beyond numbers, advisors know clients value emotional support, especially when things get volatile. Kitces and others have highlighted this “behavior gap” as critical. If your AI can help advisors foster trust and a “we’ve got this” vibe, it’s a home run.

?? Plugged-In Tech That’s Easy to Use

• Integration with What They’re Already Using: Make sure your tech plays nicely with their CRMs, planning software, and tools already in their stack. Advisors need tech that fits, not fights. ??.
• Actionable Analytics for Fast Decision-Making: Advisors love tools that offer instant insights—ones that are easy to share with clients or act on right away. Avoid data overload; focus on actionable insights. ??.

?? Let’s Chat: Want to see if your tech aligns with what advisors are actually looking for? Schedule a quick chat with our specialized GPT advisor consultant, who is ready to help you tailor your product to meet advisors’ needs and make a lasting impact in WealthTech.

?? Or stay in the loop with insights like this by subscribing to Get Morganized on LinkedIn. Join the community that’s redefining what WealthTech can be! ?? Subscribe on LinkedIn

Cheers to making waves in WealthTech! ??

?? Learn more about why I do what I do: https://www.independentwealthconnections.com/helping-you-see-big-picture

?? Subscribe to my weekly newsletter on LinkedIn: Stay updated with insights, tips, and strategies by subscribing here: https://www.dhirubhai.net/build-relation/newsletter-follow?entityUrn=7237512150150225921

?? Read my recent articles: Catch up on my latest work: https://www.dhirubhai.net/in/donaldmorgan/recent-activity/articles/

?? Explore my blog posts: Find more in-depth discussions and resources here: https://www.independentwealthconnections.com/blog

?? Looking for a personal touch? I’m offering a complimentary one-on-one review—let's connect! Book a time with me: https://go.oncehub.com/DonaldMorgan

Donald F. Morgan is a full-time financial advisor, serial entrepreneur, lifelong amateur economist, and political scientist. He is often seen on television news and quoted in publications as diverse as The Financial Times, US News and World Report, and Spokane Journal of Business. He and his wife Violet produced and directed a local television talk show, and he has had a column in the Coeur d’Alene Press. His views are his own.