Ready or not, here comes Performance Max.

Hi,

Google’s latest campaign type PMax is arguably one of?the most disruptive developments in online advertising since the dawn of Google Ads.?

Ignoring it is?risky and potentially harmful to your business objectives. On the other hand, doing it right is your tool for growth.

Hence, we introduce you to PMax dedicated webinars in your language:

- German on?13th?July

-?English on?14th July

Join the webinar and walk away with a?better understanding?of PMax implications for your business, and of how you can?set up your campaigns for success.?This time around?we include?best practices?we’ve implemented together with our retail clients.

1?topic,?2?languages,?2?dates.

Smarter PMax setup

Although?Smart Shopping campaigns?are phasing out, retailers struggle with a transition to?PMax?campaigns. PMax campaigns cover multiple ad formats with?1 campaign type. Listen to?Irene Ehrengruber, Solution?engineer, who reveals?smarter steps to set up PMax?- in 60 seconds!?

Ask the expert, ask Irene.

From attribution to efficiency metrics?

In this podcast episode, Mike Ryan and David Rekuc, VP of marketing at 4x400, a holding?company of the direct-to-consumer brand, discuss the dense ecommerce playing field, the volatile media buying landscape, and the conundrum of profitable marketing efforts.?