?? Ready to ditch Instagram?...I sure am!??
Adam Schaeuble
I help service providers learn how to leverage a podcast to build their online business platform and get more ideal fit clients.
Hey?Pod Pals!
This?newsletter was lovingly curated (without the use of any AI) in real time on Thursday?morning at 9:16 am CST.?
I'm feeling sassy this morning....maybe it's my cold brew coffee kicking in....or maybe it's the topic I'm writing about this week!
???This week we are going to talk about why I'm strategically ditching Instagram and where my focus is turning to instead.
Every day I hear another podcaster talking about how much they dislike being all over social media and the amount of time it sucks up with so little return.
I think we all hate spending an hour on an IG Reel for four?"likes" and zero comments.....LOL. Then we post a picture of our dog pooping in the back yard and we break the internet!
Social media is making almost zero sense to me right now. I can't figure out the rules that each platform wants me to play by.....so I made a decision to play by my own rules and play on the platform that I actually enjoy being on the most.
I posted a poll on Threads last week asking which comes first:
?? 1. Enjoying being on a social media platform.
?? 2. Seeing growth on a social media platform.
So I'm basically asking do we enjoy the platform because we are seeing growth or are we seeing growth because we are enjoying the platform?
92% of people said that they believe that enjoyment comes first and you will grow on the platform because you actually enjoy being there!
So, before I tell you about why I'm focusing on Threads and why I love it so much, let me say this: You don't NEED to be on Threads and you shouldn't focus on it just because I'm focusing on it.
If you are enjoying focusing on Facebook or LinkedIn then keep going strong over there and don't lose focus/momentum.
Now...if you are like me and have been focusing primarily on IG for the past couple of years and now you throw up in your mouth a little bit every time you check that platform........here are some Threads suggestions for you:
? 1. I'm posting on Threads every day.....because it is super easy. Text only posts work the best #MindBlown!....I wouldn't waste any time posting videos or even images. My text only posts do WAAAY better on this app.?
? 2. I'm focusing on two types of posts. The first type is where I just drop some knowledge about podcasting/online business strategies. The second type of post is focused on engagement. I view Threads like a giant Facebook group that I need to stir up engagement within.
I will ask questions like: "What podcast hosting platform do you use?" or "How much did you spend on your podcast mic?"....These types of questions tend to really stir up the conversations.
? 3. After every time that I post something I will then spend 10-15 minutes scrolling and commenting on OTHER people's content. This gets a lot of eyeballs on my account and my new post and people start to follow me.
If you are enjoying this topic you will LOVE listening to episode 521 where I talk more about Threads and also my new strategies with TikTok and YouTube shorts.?
?? Episode 521: My updated social media strategy for podcast promotion.
?Top Takeaways:
*Why I'm shifting away from certain platforms.
*My simple trick for creating engaging content in just minutes a day.
*The AI tool that's revolutionizing my content creation process.
*My secret weapon for crating "super threads" that actually get engagement.
?
?
领英推荐
???Podcast Audit episode:
In episode 520 I did a Podcast Audit where I teach one of my listeners how to use the Threads app to promote their podcast.
?
??Upcoming Events??
Here are a few upcoming events that I will be either hosting or speaking at:
FREE Podcast Growth Workshop: Simple strategies to help podcasters reach 1,000 downloads per episode.? Tuesday, October 29th at 3pm EST.
Pod Pals Zoom Party: ?November 12th.? Free online event. Join us for some group podcast coaching and discussion along with podcaster speed dating (interview swaps). This will be recorded and released as an episode of my show.
Podfest Expo: January 16-19th, 2025. I'm excited to announce that I will be speaking at Podfest Expo for the 7th consecutive year. I'm going to plan lots of free small group coaching and meet ups at this event. Get your tickets and stay tuned!
?
?? Client?testimonial of the week:?My client?Sindee Gozansky?has an awesome podcast called The Heart Centered Therapist podcast.
Check out what she has to say about working with me:
"I joined the Download Growth Club because I was feeling flat. My podcast was not moving forward. I love the coaching sessions with Adam and the community. I've rebranded my podcast and I'm moving forward with so much gratitude. You won't regret joining the Download Growth Club !"?
?
??What's happening on THREADS this week:
My most engaged with post this week was?where I asked?podcasters to describe their worst guest ever on their podcast.?
I told a story about a guest that was 20 minutes late because they needed to finish eating their salad....true story. Then when the interview started I asked him to "take a couple of minutes to tell us about his background".....and 37 minutes later I got to ask another question.....LOL.
This post generated 47 comments and lots of funny stories!
?
?? Last thing for today: I've added more space on my calendar for Podcast Profit Potential Discovery calls.?
If you are ready to talk about how I can help you launch, grow, or get clients with your podcast then hop on my calendar and let's chat!
?
That is all for today.?I've got a busy day full of coaching sessions and mapping out my calendar for next week!
Your Pod Pal,
Adam
??????
?? P.S. Ready to learn how to grow your podcast and leverage it to get more clients????
When you are ready, here are a few ways I can help: