Are they ready to buy?

Picture the scene. You have 1,000 potential buyers lined up and they are all your ICP (Ideal Customer Profile). You have all complete data on the list, I mean THE dream, complete names, job titles, mobile numbers. The works. Do you think all the 1,000 buyers are ready to buy??

The reality is you will have three sets:

1. Those who are ready to buy what you have.
2. Those who need what you have and are thinking about the problem to you solve.
3. Those who simply do not have the problem your product or service solves.?

I'm sure time and efficiency is key for you.... It is great to connect with all of these ideal customers. It is a perfectly good strategy to to allow them to see your content and for you to stay relevant...

...BUT...

...What if you could engage with those who are ready to buy what you have. Would that be better for you and the prospect?

I could be said you would be wasting your time calling the 60% of the list that are not ready, right?

Time is everything for both seller and buyer, why waste it...